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Acta turistica nova, Vol. 3 No. 1, 2009.

Izvorni znanstveni članak

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA

Marinko Jakovljević

Puni tekst: engleski, doc (224 KB) str. 87-109 preuzimanja: 21.109* citiraj
APA 6th Edition
Jakovljević, M. (2009). THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova, 3 (1), 87-109. Preuzeto s https://hrcak.srce.hr/43445
MLA 8th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova, vol. 3, br. 1, 2009, str. 87-109. https://hrcak.srce.hr/43445. Citirano 14.04.2021.
Chicago 17th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova 3, br. 1 (2009): 87-109. https://hrcak.srce.hr/43445
Harvard
Jakovljević, M. (2009). 'THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA', Acta turistica nova, 3(1), str. 87-109. Preuzeto s: https://hrcak.srce.hr/43445 (Datum pristupa: 14.04.2021.)
Vancouver
Jakovljević M. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova [Internet]. 2009 [pristupljeno 14.04.2021.];3(1):87-109. Dostupno na: https://hrcak.srce.hr/43445
IEEE
M. Jakovljević, "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA", Acta turistica nova, vol.3, br. 1, str. 87-109, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/43445. [Citirano: 14.04.2021.]
Puni tekst: hrvatski, doc (229 KB) str. 87-109 preuzimanja: 4.302* citiraj
APA 6th Edition
Jakovljević, M. (2009). ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA. Acta turistica nova, 3 (1), 87-109. Preuzeto s https://hrcak.srce.hr/43445
MLA 8th Edition
Jakovljević, Marinko. "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA." Acta turistica nova, vol. 3, br. 1, 2009, str. 87-109. https://hrcak.srce.hr/43445. Citirano 14.04.2021.
Chicago 17th Edition
Jakovljević, Marinko. "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA." Acta turistica nova 3, br. 1 (2009): 87-109. https://hrcak.srce.hr/43445
Harvard
Jakovljević, M. (2009). 'ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA', Acta turistica nova, 3(1), str. 87-109. Preuzeto s: https://hrcak.srce.hr/43445 (Datum pristupa: 14.04.2021.)
Vancouver
Jakovljević M. ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA. Acta turistica nova [Internet]. 2009 [pristupljeno 14.04.2021.];3(1):87-109. Dostupno na: https://hrcak.srce.hr/43445
IEEE
M. Jakovljević, "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA", Acta turistica nova, vol.3, br. 1, str. 87-109, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/43445. [Citirano: 14.04.2021.]

Sažetak
Public relations in the marketing and promotion of tourist destinations in Croatia has been increasingly used as part of the promotional and communication mix. Tourist organisations at the national, regional and local levels which manage these destinations have been spending on public relations from 38% to as much as 65% of all funds earmarked for functional costs. It can therefore be concluded that it plays a significant or even leading role in promotion. However, on the basis of a survey, the author has found that public relations has not been sufficiently recognised as a category and that a single public relations model should be created and adapted for use in marketing in tourism.

Ključne riječi
public relations; tourist destination; promotion; marketing; Croatia

Hrčak ID: 43445

URI
https://hrcak.srce.hr/43445

[hrvatski]

Posjeta: 28.276 *