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Original scientific paper

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA

Marinko Jakovljević

Fulltext: english, doc (224 KB) pages 87-109 downloads: 21.186* cite
APA 6th Edition
Jakovljević, M. (2009). THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova, 3 (1), 87-109. Retrieved from https://hrcak.srce.hr/43445
MLA 8th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova, vol. 3, no. 1, 2009, pp. 87-109. https://hrcak.srce.hr/43445. Accessed 18 May 2021.
Chicago 17th Edition
Jakovljević, Marinko. "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA." Acta turistica nova 3, no. 1 (2009): 87-109. https://hrcak.srce.hr/43445
Harvard
Jakovljević, M. (2009). 'THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA', Acta turistica nova, 3(1), pp. 87-109. Available at: https://hrcak.srce.hr/43445 (Accessed 18 May 2021)
Vancouver
Jakovljević M. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA. Acta turistica nova [Internet]. 2009 [cited 2021 May 18];3(1):87-109. Available from: https://hrcak.srce.hr/43445
IEEE
M. Jakovljević, "THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF TOURIST DESTINATIONS IN CROATIA", Acta turistica nova, vol.3, no. 1, pp. 87-109, 2009. [Online]. Available: https://hrcak.srce.hr/43445. [Accessed: 18 May 2021]
Fulltext: croatian, doc (229 KB) pages 87-109 downloads: 4.318* cite
APA 6th Edition
Jakovljević, M. (2009). ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA. Acta turistica nova, 3 (1), 87-109. Retrieved from https://hrcak.srce.hr/43445
MLA 8th Edition
Jakovljević, Marinko. "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA." Acta turistica nova, vol. 3, no. 1, 2009, pp. 87-109. https://hrcak.srce.hr/43445. Accessed 18 May 2021.
Chicago 17th Edition
Jakovljević, Marinko. "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA." Acta turistica nova 3, no. 1 (2009): 87-109. https://hrcak.srce.hr/43445
Harvard
Jakovljević, M. (2009). 'ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA', Acta turistica nova, 3(1), pp. 87-109. Available at: https://hrcak.srce.hr/43445 (Accessed 18 May 2021)
Vancouver
Jakovljević M. ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA. Acta turistica nova [Internet]. 2009 [cited 2021 May 18];3(1):87-109. Available from: https://hrcak.srce.hr/43445
IEEE
M. Jakovljević, "ULOGA ODNOSA S JAVNOŠĆU U MARKETINGU TURISTIČKIH DESTINACIJA", Acta turistica nova, vol.3, no. 1, pp. 87-109, 2009. [Online]. Available: https://hrcak.srce.hr/43445. [Accessed: 18 May 2021]

Abstracts
Public relations in the marketing and promotion of tourist destinations in Croatia has been increasingly used as part of the promotional and communication mix. Tourist organisations at the national, regional and local levels which manage these destinations have been spending on public relations from 38% to as much as 65% of all funds earmarked for functional costs. It can therefore be concluded that it plays a significant or even leading role in promotion. However, on the basis of a survey, the author has found that public relations has not been sufficiently recognised as a category and that a single public relations model should be created and adapted for use in marketing in tourism.

Keywords
public relations; tourist destination; promotion; marketing; Croatia

Hrčak ID: 43445

URI
https://hrcak.srce.hr/43445

[croatian]

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