Izvorni znanstveni članak
Sisif was a journalist – in Croatia!
Ivan Tanta
; Sveučilište u Dubrovniku; VERN u Zagrebu
Sažetak
The problem of Croatian media are not just a global recession and a relatively
small market for a relatively large number of media outlets, which leads to well-known
phenomenon called "the terror of success", but lack of education of journalists.
Education of people working in the media, on the other hand comes from the mirror
image of the entire society in which even 40.37 percent of the population older than 15
years has only incomplete or even complete primary school. Also 47.06 percent of the
population has a complete or incomplete secondary education. The sum of these two
data points on the picture to us consumers of media, which confirms the thesis that
neither the media can not be qualitatively better. Namely, the media have fallen under a
stereotype that repeated many owners and editors as they shape the media content that
consumers require. So consciously create an inverted spiral in which all products are
constantly adapted to a simpler program uneducated market. Conclusion imposes itself,
uneducated market information "food" uneducated journalists and to stop with this
tradition, and start moving in the opposite direction will take us many years.
Ključne riječi
Education; Communication; Journalists; Publishers; Transition
Hrčak ID:
44533
URI
Datum izdavanja:
18.12.2009.
Posjeta: 1.773 *