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https://doi.org/10.2498/cit.2005.02.03

Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users

Ghada ElSaid
Kate Hone

Puni tekst: engleski, pdf (202 KB) str. 107-122 preuzimanja: 3.348* citiraj
APA 6th Edition
ElSaid, G. i Hone, K. (2005). Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users. Journal of computing and information technology, 13 (2), 107-122. https://doi.org/10.2498/cit.2005.02.03
MLA 8th Edition
ElSaid, Ghada i Kate Hone. "Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users." Journal of computing and information technology, vol. 13, br. 2, 2005, str. 107-122. https://doi.org/10.2498/cit.2005.02.03. Citirano 19.04.2021.
Chicago 17th Edition
ElSaid, Ghada i Kate Hone. "Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users." Journal of computing and information technology 13, br. 2 (2005): 107-122. https://doi.org/10.2498/cit.2005.02.03
Harvard
ElSaid, G., i Hone, K. (2005). 'Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users', Journal of computing and information technology, 13(2), str. 107-122. https://doi.org/10.2498/cit.2005.02.03
Vancouver
ElSaid G, Hone K. Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users. Journal of computing and information technology [Internet]. 2005 [pristupljeno 19.04.2021.];13(2):107-122. https://doi.org/10.2498/cit.2005.02.03
IEEE
G. ElSaid i K. Hone, "Culture and E-Commerce: An Exploration of the Perceptions and Attitudes of Egyptian Internet Users", Journal of computing and information technology, vol.13, br. 2, str. 107-122, 2005. [Online]. https://doi.org/10.2498/cit.2005.02.03

Sažetak
This paper examines the perceptions and attitudes that Egyptian users hold towards electronic shopping sites. Internet sites are globally available, opening up huge potential markets for online retailers. However, it remains unclear whether sites designed for the US or European markets will be acceptable in other cultures. This paper describes an exploratory card sorting study conducted with Egyptian consumers. The study was designed to examine the e-commerce interface features that are most salient to this user group and to explore how these relate to user intentions to engage in internet shopping. The results support the role of site familiarity in predicting purchase intentions within this cultural setting.

Hrčak ID: 44694

URI
https://hrcak.srce.hr/44694

Posjeta: 3.572 *