Pregledni rad

Portfolio analysis – a useful management tool

Samir Žic orcid.org/0000-0002-7650-1915 ; University of Rijeka, Faculty of Engineering, Department of Industrial Engineering and Management, Vukovarska 58, 51000 Rijeka, Croatia
Hari Hadžić ; University of Rijeka, Faculty of Engineering, Department of Industrial Engineering and Management, Vukovarska 58, 51000 Rijeka, Croatia
Milan Ikonić ; University of Rijeka, Faculty of Engineering, Department of Industrial Engineering and Management, Vukovarska 58, 51000 Rijeka, Croatia

Sažetak

This paper briefly represents the methods that have been developed to assist a company's portfolio analysis. The core of this review consists in the presentation of two most important business portfolio matrices - ADL and DPM. Large companies are often an agglomeration of complex organization of strategic business units with various production and marketing programs. The aim of this article is to point out the positive synergy of portfolio analysis on a company's market growth, competition and future business planning.

Ključne riječi

formulation of strategy; portfolio analysis; strategic business unit

Hrčak ID:

45750

URI

https://hrcak.srce.hr/45750

Datum izdavanja:

29.12.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 39.341 *