Prethodno priopćenje

Methodological approach to strategic performance optimization

Marko Hell orcid.org/0000-0003-1685-3561 ; Ekonomski fakultet, Sveučilište u Splitu
Stjepan Vidačić orcid.org/0000-0001-5043-1288 ; Fakultet organizacije i informatike, Sveučilište u Zagrebu
Željko Garača ; Ekonomski fakultet, Sveučilište u Splitu

Sažetak

This paper presents a matrix approach to the measuring and optimization of organizational strategic performance. The proposed model is based on the matrix presentation of strategic performance, which follows the theoretical notions of the balanced scorecard (BSC) and strategy map methodologies, initially developed by Kaplan and Norton. Development of a quantitative record of strategic objectives
provides an arena for the application of linear programming (LP), which is a mathematical technique for the optimization of linear objective functions. It is believed that the development and mathematical validation of such an algorithm opens new venues for future research in the quantitative approach to strategic
management, as well as provides opportunities for the development of decision-making tools related to the optimization of strategic performance.

Ključne riječi

strategic performance; quantitative approach; linear programming

Hrčak ID:

48132

URI

https://hrcak.srce.hr/48132

Datum izdavanja:

21.12.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.971 *