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SCIENTIFIC METHOD OF FOCUS GROUPS – POSSIBILITIES AND WAYS OF APPLICATION

Božo Skoko   ORCID icon orcid.org/0000-0002-4028-7128 ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Vanesa Benković ; Media Metar, Bleiweissova 26, Zagreb, Hrvatska

Puni tekst: hrvatski, pdf (127 KB) str. 217-236 preuzimanja: 5.660* citiraj
APA 6th Edition
Skoko, B. i Benković, V. (2009). Znanstvena metoda fokus grupa – mogućnosti i načini primjene. Politička misao, 46 (3), 217-236. Preuzeto s https://hrcak.srce.hr/50954
MLA 8th Edition
Skoko, Božo i Vanesa Benković. "Znanstvena metoda fokus grupa – mogućnosti i načini primjene." Politička misao, vol. 46, br. 3, 2009, str. 217-236. https://hrcak.srce.hr/50954. Citirano 14.11.2019.
Chicago 17th Edition
Skoko, Božo i Vanesa Benković. "Znanstvena metoda fokus grupa – mogućnosti i načini primjene." Politička misao 46, br. 3 (2009): 217-236. https://hrcak.srce.hr/50954
Harvard
Skoko, B., i Benković, V. (2009). 'Znanstvena metoda fokus grupa – mogućnosti i načini primjene', Politička misao, 46(3), str. 217-236. Preuzeto s: https://hrcak.srce.hr/50954 (Datum pristupa: 14.11.2019.)
Vancouver
Skoko B, Benković V. Znanstvena metoda fokus grupa – mogućnosti i načini primjene. Politička misao [Internet]. 2009 [pristupljeno 14.11.2019.];46(3):217-236. Dostupno na: https://hrcak.srce.hr/50954
IEEE
B. Skoko i V. Benković, "Znanstvena metoda fokus grupa – mogućnosti i načini primjene", Politička misao, vol.46, br. 3, str. 217-236, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/50954. [Citirano: 14.11.2019.]

Sažetak
The authors analyse the use of the focus groups method as a qualitative form
of research, which bases its analysis and interpretation primarily on the interaction
between respondents. They clarify the possibilities, ways and methodology
of its application, and compare it with related methods, pointing out
its advantages and shortcomings. Examples are provided of the method’s increasingly
frequent application in scientific practice, after decades of its successful
application for market research purposes, especially in marketing and
in public relations. In the social sciences, it is mostly used as a complementary
method, i.e. as a supplement to related methods, and as a method for pre-testing
and operationalisation of research instruments. Focus groups allow deep
inquiry into reasons, attitudes, values, motives, meanings, beliefs...

Ključne riječi
focus groups; qualitative research; methods; grounded theory; respondents

Hrčak ID: 50954

URI
https://hrcak.srce.hr/50954

[hrvatski]

Posjeta: 13.926 *