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Gaius Julius Caesar, a Master of Political Marketing. Political promotion Then and Now

Predrag Haramija   ORCID icon orcid.org/0000-0002-1675-4996 ; Zagreb School of Economics and Management, Zagreb, Croatia

Puni tekst: hrvatski, pdf (210 KB) str. 151-171 preuzimanja: 1.293* citiraj
APA 6th Edition
Haramija, P. (2010). Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas. Obnovljeni Život, 65. (2.), 151-171. Preuzeto s https://hrcak.srce.hr/55492
MLA 8th Edition
Haramija, Predrag. "Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas." Obnovljeni Život, vol. 65., br. 2., 2010, str. 151-171. https://hrcak.srce.hr/55492. Citirano 11.05.2021.
Chicago 17th Edition
Haramija, Predrag. "Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas." Obnovljeni Život 65., br. 2. (2010): 151-171. https://hrcak.srce.hr/55492
Harvard
Haramija, P. (2010). 'Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas', Obnovljeni Život, 65.(2.), str. 151-171. Preuzeto s: https://hrcak.srce.hr/55492 (Datum pristupa: 11.05.2021.)
Vancouver
Haramija P. Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas. Obnovljeni Život [Internet]. 2010 [pristupljeno 11.05.2021.];65.(2.):151-171. Dostupno na: https://hrcak.srce.hr/55492
IEEE
P. Haramija, "Gaj Julije Cezar, majstor političkog marketinga. Politička promidžba nekoć i danas", Obnovljeni Život, vol.65., br. 2., str. 151-171, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/55492. [Citirano: 11.05.2021.]

Sažetak
In light of our understanding of contemporary political marketing and public relations skills, this article seeks to clarify the manner in which Gaius Julius Caesar influenced public opinion in the late Roman Republic. A brief historical survey on political promotion is given, as also an outline on fundamental promotional methods used today. Furthermore, a comparison is drawn between the main elements of contemporary promotional strategies and Caesar's political activities, as well as between promotional tools used by Caesar and those used today. The author thereby concludes that Caesar handled the promotional tools (they are eight in number) at his disposal very effectively, even by today's standards. Also, he was very effective in dealing with public relations issues in a way very similar to methods used today.

Ključne riječi
Gaius Julius Caesar; political marketing; advertising and promotion; public relations

Hrčak ID: 55492

URI
https://hrcak.srce.hr/55492

[hrvatski]

Posjeta: 2.578 *