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‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia

Jakub Machek

Puni tekst: engleski, pdf (247 KB) str. 31-52 preuzimanja: 666* citiraj
APA 6th Edition
Machek, J. (2010). ‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia. Medijska istraživanja, 16 (1), 31-52. Preuzeto s https://hrcak.srce.hr/58482
MLA 8th Edition
Machek, Jakub. "‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia." Medijska istraživanja, vol. 16, br. 1, 2010, str. 31-52. https://hrcak.srce.hr/58482. Citirano 17.09.2021.
Chicago 17th Edition
Machek, Jakub. "‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia." Medijska istraživanja 16, br. 1 (2010): 31-52. https://hrcak.srce.hr/58482
Harvard
Machek, J. (2010). '‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia', Medijska istraživanja, 16(1), str. 31-52. Preuzeto s: https://hrcak.srce.hr/58482 (Datum pristupa: 17.09.2021.)
Vancouver
Machek J. ‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia. Medijska istraživanja [Internet]. 2010 [pristupljeno 17.09.2021.];16(1):31-52. Dostupno na: https://hrcak.srce.hr/58482
IEEE
J. Machek, "‘The Counter Lady’ as a Female Prototype: Prime Time Popular Culture in 1970s and 1980s Czechoslovakia", Medijska istraživanja, vol.16, br. 1, str. 31-52, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/58482. [Citirano: 17.09.2021.]

Sažetak
TV serials became the most important genre of the popular culture in Czechoslovakia
during the period of so-called normalisation – the 1970s and the
1980s. The new post invasion regime shifted the propagandistic emphasis to
the popular culture sphere and thus TV serials became a space, where the
conscientiously controlled dominant ideology met the mindsets and opinions of
the audience. The paper deals with the role of popular culture in the late socialist
society, particularly its participation in the process of reaching a consensus
between the communist authorities and subordinated citizens. How the
consensus was created through a restricted consumer lifestyle is discussed.
Adding to this is shown the institutional frame of the popular culture’s production
and function. It is related to the fundamental question of the applicability
of cultural studies concepts and theories to the situation of socialist societies.
The remainder of the paper focuses attention on the analysis of one of
the most popular period TV serials ‘Žena za pultem’ in a broader period context
as a useful tool to study gender relations represented by a period idea of
socialist emancipation. It shows the division of characters and the function of
communist festivities as examples of a manifested larger system of cultural beliefs
mediated in the serials. The final part emphasises Žena za pultem as a
typical soap opera with its characteristics that introduces an ideal world,
where all significant inadequacies experienced in day-to-day living are solved.
The main character of the TV serials represents an ideal socialist woman to
promote the conception of the socialist way of women’s emancipation. The
role of the both genders is discussed in closing.

Ključne riječi
popular culture; serials; gender; soap opera; socialist woman

Hrčak ID: 58482

URI
https://hrcak.srce.hr/58482

[hrvatski]

Posjeta: 1.059 *