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Preliminary communication


Antun Šundalić ; Faculty of Economy, University of Osijek, Osijek, Croatia
Josip Mesarić ; Faculty of Economy, University of Osijek, Osijek, Croatia
Željko Pavić ; Faculty of Economy, University of Osijek, Osijek, Croatia

Fulltext: croatian, pdf (282 KB) pages 219-227 downloads: 766* cite
APA 6th Edition
Šundalić, A., Mesarić, J. & Pavić, Ž. (2010). SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA. Informatologia, 43 (3), 219-227. Retrieved from
MLA 8th Edition
Šundalić, Antun, et al. "SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA." Informatologia, vol. 43, no. 3, 2010, pp. 219-227. Accessed 19 Apr. 2021.
Chicago 17th Edition
Šundalić, Antun, Josip Mesarić and Željko Pavić. "SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA." Informatologia 43, no. 3 (2010): 219-227.
Šundalić, A., Mesarić, J., and Pavić, Ž. (2010). 'SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA', Informatologia, 43(3), pp. 219-227. Available at: (Accessed 19 April 2021)
Šundalić A, Mesarić J, Pavić Ž. SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA. Informatologia [Internet]. 2010 [cited 2021 April 19];43(3):219-227. Available from:
A. Šundalić, J. Mesarić and Ž. Pavić, "SUVREMENI SELJAK I INFORMACIJSKA TEHNOLOGIJA", Informatologia, vol.43, no. 3, pp. 219-227, 2010. [Online]. Available: [Accessed: 19 April 2021]

The society and technology determine, by their specificities, the culture of an epoch, of an area and of the people that inhabit it. The modernity is primarily determined by I.C.T. so that the society is often called information society and culture the culture of the information age. Under such circumstances, one can hardly find a living space and activity which are not affected by I.C.T. In this paper, the authors analyze the intensity of the presence of I.C.T. in the rural area and in agricultural activities in Slavonia and Baranja. It is well known that in sociology a “peasant” means a way of life, culture of a certain region and time. Most frequently, this notion used to be determined by an attribute of autarchy and a firm existential orientation to nature. Today, the “peasant” has lost its original meaning. His space is more often determined by a “family farm” and his relation with nature is significantly characterized by technology. To what extent is technology nowadays - in particular I.C.T. - present in the production and in the way of life on a family farm in Slavonia and Baranja and what is the attitude of today’s peasant towards it, is explored by the authors of this paper. A survey was made on the sample of 153 family farms in Slavonia and Baranja.

peasant; family farm; information and communications technology; the country; agricultur

Hrčak ID: 59105



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