Prethodno priopćenje
MEDIA IN COLLECTING INFORMATION ON TOURISM DESTINATIONS AND SOCIODEMOGRAPHIC CHARACTERISTICS
Desimir Bošković
Ana Težak
Darko Saftić
Sažetak
Media choice is an element of promotion mix. Its purpose reflects in creation of first impression
i.e. image of a tourism destination and is directed toward a certain profile of tourists. Media and
sociodemographic characteristics of tourists are among the most important elements in creating
image of a particular tourism destination. The main purpose of this paper is to determine relationship
between sociodemographic characteristics of tourists and media choice in obtaining information on
tourism destination. The data on media choices was collected as a part of a research on tourists’
interests for consumption of organic food, which was conducted from August through September 2008.
Data was processed using chi-square test.
Ključne riječi
media choice; tourism destination; sociodemographic characteristics of tourists; Istria County
Hrčak ID:
59422
URI
Datum izdavanja:
30.9.2010.
Posjeta: 2.048 *