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MOTIVATION MODELS FOR OWNING SECOND HOMES ON THE CROATIAN LITTORAL: THE EXAMPLE OF MALINSKA ON THE ISLAND OF KRK

Vuk Tvrtko Opačić

Sažetak

In the last few decades, the Croatian coast and islands, under the influence of the second home phenomenon, have been an area of intensive transformation. In order to better understand the complex impact of second homes on space, and to adopt suitable guidelines for the future management of this phenomenon, it is necessary to investigate in as much detail as possible the motivational factors of second home owners in deciding to purchase a second home in a particular location. The second home phenomenon in a receiving second home area will have very different characteristics, and will thus reflect differently on the environment, if the owners of dwellings for vacation and recreation have predominantly consumer (recreational-leisure) motives than if their decision is based on production (commercial-entrepreneurial) motives. Therefore, the aim of this study is to analyse the motivational patterns for owning a second home by researching the opinions of owners of dwellings for vacation and recreation in Malinska on the island of Krk. The attitudes of the heads of local authorities on the island of Krk, of the local population, and of second home owners in Malinska are investigated in order to assess the pull factors of Malinska and of Krk as a whole for second home owners. The main conclusion of the research is confirmation of the hypothesis that owning a second home in Malinska, an impressive receiving settlement in the Croatian littoral area, and in today’s free real estate market conditions, is primarily motivated by recreational-leisure motives, i.e. consumer motives, and not production ones.

Ključne riječi

second home; second home phenomenon; motivation; pull factors; island of Krk; Croatian littoral; Croatia

Hrčak ID:

61477

URI

https://hrcak.srce.hr/61477

Datum izdavanja:

28.5.2010.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.739 *