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Internationalization of small and medium-sized enterprises

Zoran Paunović   ORCID icon orcid.org/0000-0003-0880-5666
Darko Prebežac ; Faculty of Economics & Business, University of Zagreb, Croatia

Puni tekst: engleski, pdf (264 KB) str. 57-76 preuzimanja: 2.644* citiraj
APA 6th Edition
Paunović, Z. i Prebežac, D. (2010). Internationalization of small and medium-sized enterprises. Market-Tržište, 22 (1), 57-76. Preuzeto s https://hrcak.srce.hr/62112
MLA 8th Edition
Paunović, Zoran i Darko Prebežac. "Internationalization of small and medium-sized enterprises." Market-Tržište, vol. 22, br. 1, 2010, str. 57-76. https://hrcak.srce.hr/62112. Citirano 05.12.2020.
Chicago 17th Edition
Paunović, Zoran i Darko Prebežac. "Internationalization of small and medium-sized enterprises." Market-Tržište 22, br. 1 (2010): 57-76. https://hrcak.srce.hr/62112
Harvard
Paunović, Z., i Prebežac, D. (2010). 'Internationalization of small and medium-sized enterprises', Market-Tržište, 22(1), str. 57-76. Preuzeto s: https://hrcak.srce.hr/62112 (Datum pristupa: 05.12.2020.)
Vancouver
Paunović Z, Prebežac D. Internationalization of small and medium-sized enterprises. Market-Tržište [Internet]. 2010 [pristupljeno 05.12.2020.];22(1):57-76. Dostupno na: https://hrcak.srce.hr/62112
IEEE
Z. Paunović i D. Prebežac, "Internationalization of small and medium-sized enterprises", Market-Tržište, vol.22, br. 1, str. 57-76, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/62112. [Citirano: 05.12.2020.]

Sažetak
Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for the respective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small export company from Croatia illustrates the process of internationalization to the U.S. market and provides useful information to the companies which are planning to enter new markets.

Ključne riječi
small and medium-sized enterprises; business internationalization; internationalization patterns; internationalization factors; marketing concept of internationalization

Hrčak ID: 62112

URI
https://hrcak.srce.hr/62112

[hrvatski]

Posjeta: 4.641 *