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"NEW" THEORIES OF THE PUBLIC AND ACTUALITY: HIERARCHICAL SYSTEM OF INFLUENCE AND HEGEMONY OF IMMATERIAL LABOR

Peter SEKLOČA ; Science and Research Centre, Koper


Puni tekst: engleski pdf 172 Kb

str. 1037-1053

preuzimanja: 577

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Sažetak

The article considers "new" theories of the public, sometimes also
called "postmodern" theories, which emphasize the openness of
the mediated public sphere and plurality of symbolic publics,
which can find the modus of their interests with the help of the
steering capability of the system of influence. The author argues
that it is possible to envisage a consensus between symbolic
publics only because the theories are funded in the liberal
tradition, which presupposes the interests and rationality of the
members of the publics to be autonomous in relation to the
material conditions in which they live. When historical-material
thought is applied, two types of inequalities that permeate the
system of influence are revealed, the structural and the relational
one. These in reality lead to the formation of partial publics and
a fragmented public sphere. However, public actors do not call
into question the origins of the mentioned inequalities, because
in times of the hegemony of immaterial labor, they (public actors)
are both consumers and producers of ideological forms, which
engender an "objective" world view based on the model of
circulation (the market). The creation of the common worldview
in turn creates the neutral base for a "new" kind of refeudalization
of the public sphere. This is now carried out by classes and
members of the public that did not take part in the "classical"
intrusion of private interests into the public sphere in the time of
modernity.

Ključne riječi

public; media; influence; immaterial labor; ideology

Hrčak ID:

62737

URI

https://hrcak.srce.hr/62737

Datum izdavanja:

23.12.2010.

Podaci na drugim jezicima: hrvatski njemački

Posjeta: 1.663 *