Prethodno priopćenje
Knowledge And Knowledge Management As A Competitive Advantage
Diana Bratić
; Grafički fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Sažetak
In the modern business environment with high turbulence and complexity, an organization’s force to create and sustain competitive advantage lies in what it knows not what it owns. Establishment of a knowledge management in organization will ensure sustainable competitive advantage because the intellectual capital has become the primary bases of core competencies and the key to superior performance. The transition from industrial to knowledge society, effective use of knowledge is one of the deciding factors in the struggle for competitiveness because it will ensure the rationality, efficiency and flexibility in operations, and only through the realization of those graphics company can gain a competitive advantage on the market.
Ključne riječi
Knowledge management; competitive advantage; graphic companies
Hrčak ID:
63605
URI
Datum izdavanja:
15.1.2010.
Posjeta: 1.328 *