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Integration of corporate social responsibility into loyalty programs in the tourism industry

Helena Nemec Rudež ; Univerisity of Primorska, Turistica – Faculty of Tourism Studi, Portorož, Slovenia

Puni tekst: engleski, pdf (56 KB) str. 101-108 preuzimanja: 1.171* citiraj
APA 6th Edition
Nemec Rudež, H. (2010). Integration of corporate social responsibility into loyalty programs in the tourism industry. Tourism and hospitality management, 16 (1), 101-108. Preuzeto s https://hrcak.srce.hr/64583
MLA 8th Edition
Nemec Rudež, Helena. "Integration of corporate social responsibility into loyalty programs in the tourism industry." Tourism and hospitality management, vol. 16, br. 1, 2010, str. 101-108. https://hrcak.srce.hr/64583. Citirano 27.02.2021.
Chicago 17th Edition
Nemec Rudež, Helena. "Integration of corporate social responsibility into loyalty programs in the tourism industry." Tourism and hospitality management 16, br. 1 (2010): 101-108. https://hrcak.srce.hr/64583
Harvard
Nemec Rudež, H. (2010). 'Integration of corporate social responsibility into loyalty programs in the tourism industry', Tourism and hospitality management, 16(1), str. 101-108. Preuzeto s: https://hrcak.srce.hr/64583 (Datum pristupa: 27.02.2021.)
Vancouver
Nemec Rudež H. Integration of corporate social responsibility into loyalty programs in the tourism industry. Tourism and hospitality management [Internet]. 2010 [pristupljeno 27.02.2021.];16(1):101-108. Dostupno na: https://hrcak.srce.hr/64583
IEEE
H. Nemec Rudež, "Integration of corporate social responsibility into loyalty programs in the tourism industry", Tourism and hospitality management, vol.16, br. 1, str. 101-108, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/64583. [Citirano: 27.02.2021.]

Sažetak
Loyalty programs are a step further than frequency programs and they help to develop advocates of the company in the marketplace. The paper focuses on loyalty programs in the tourism industry and,
further, applies corporate social responsibility into loyalty programs. Joint donation, environmental-friendly programs and programs of care for people are proposed as social responsible loyalty programs. They include psychological and emotional bonds between the supplier and its customers on the basis of corporate social responsibility. Managerial implications in this regard are given.

Ključne riječi
tourism; loyalty programs; corporate social responsibility; advocates

Hrčak ID: 64583

URI
https://hrcak.srce.hr/64583

Posjeta: 2.015 *