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Review article

The tourism regions in Bulgaria - concepts and challenges

Mariya Stankova   ORCID icon orcid.org/0000-0002-3871-2869 ; South-West University “Neofit Rilski” – Blagoevgrad, Bulgaria

Fulltext: english, pdf (2 MB) pages 109-117 downloads: 1.085* cite
APA 6th Edition
Stankova, M. (2010). The tourism regions in Bulgaria - concepts and challenges. Tourism and hospitality management, 16 (1), 109-117. Retrieved from https://hrcak.srce.hr/64584
MLA 8th Edition
Stankova, Mariya. "The tourism regions in Bulgaria - concepts and challenges." Tourism and hospitality management, vol. 16, no. 1, 2010, pp. 109-117. https://hrcak.srce.hr/64584. Accessed 18 Apr. 2021.
Chicago 17th Edition
Stankova, Mariya. "The tourism regions in Bulgaria - concepts and challenges." Tourism and hospitality management 16, no. 1 (2010): 109-117. https://hrcak.srce.hr/64584
Harvard
Stankova, M. (2010). 'The tourism regions in Bulgaria - concepts and challenges', Tourism and hospitality management, 16(1), pp. 109-117. Available at: https://hrcak.srce.hr/64584 (Accessed 18 April 2021)
Vancouver
Stankova M. The tourism regions in Bulgaria - concepts and challenges. Tourism and hospitality management [Internet]. 2010 [cited 2021 April 18];16(1):109-117. Available from: https://hrcak.srce.hr/64584
IEEE
M. Stankova, "The tourism regions in Bulgaria - concepts and challenges", Tourism and hospitality management, vol.16, no. 1, pp. 109-117, 2010. [Online]. Available: https://hrcak.srce.hr/64584. [Accessed: 18 April 2021]

Abstracts
Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were
achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for
contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation.

Keywords
new opportunities; tourism destination; tourism regions; sustainable tourism development

Hrčak ID: 64584

URI
https://hrcak.srce.hr/64584

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