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Sports sponsorship applications as a public relations tool for creating brand recognition

N. Mert Batu ; Sveučilište Mediterranean

Puni tekst: engleski, pdf (217 KB) str. 87-108 preuzimanja: 550* citiraj
APA 6th Edition
Batu, N.M. (2010). Sports sponsorship applications as a public relations tool for creating brand recognition. MediAnali, 4 (8), 87-108. Preuzeto s https://hrcak.srce.hr/65466
MLA 8th Edition
Batu, N. Mert. "Sports sponsorship applications as a public relations tool for creating brand recognition." MediAnali, vol. 4, br. 8, 2010, str. 87-108. https://hrcak.srce.hr/65466. Citirano 14.06.2021.
Chicago 17th Edition
Batu, N. Mert. "Sports sponsorship applications as a public relations tool for creating brand recognition." MediAnali 4, br. 8 (2010): 87-108. https://hrcak.srce.hr/65466
Harvard
Batu, N.M. (2010). 'Sports sponsorship applications as a public relations tool for creating brand recognition', MediAnali, 4(8), str. 87-108. Preuzeto s: https://hrcak.srce.hr/65466 (Datum pristupa: 14.06.2021.)
Vancouver
Batu NM. Sports sponsorship applications as a public relations tool for creating brand recognition. MediAnali [Internet]. 2010 [pristupljeno 14.06.2021.];4(8):87-108. Dostupno na: https://hrcak.srce.hr/65466
IEEE
N.M. Batu, "Sports sponsorship applications as a public relations tool for creating brand recognition", MediAnali, vol.4, br. 8, str. 87-108, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/65466. [Citirano: 14.06.2021.]

Sažetak
In today's conditions, it is inevitable for the producers to be unique, to become brands that are known and recognised. Day by day, the concept of branding gains more importance within fast developing and changing societies. In this era, where competition atmosphere is inevitable and we are just in the middle of the marketing network, it is important to be different. Being different can only be possible with branding products and sustaining the customer loyalty by protecting those brands. It is not needed to be the producer; but also to bring a value to the product manufactured, to elevate it and make it unique. Real sales and being unique in the sector can only be possible under these conditions.
In this study, after the theoretical study of the Internet and public relations is made, the website forms and contents of the 2010 World Basketball Championship Main Sponsors are analysed, their communication breakdowns are determined and solutions are developed.

Ključne riječi
media; PR; sport; sponsorship; brand; branding

Hrčak ID: 65466

URI
https://hrcak.srce.hr/65466

Posjeta: 1.023 *