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Market-Tržište, Vol. 26 No. 1, 2014


Publication date: June 2014

Published on HRČAK: 30 June 2014
Table of contents Full text
Osobna razina orijentacije na potrošača na ruskom tržištu direktne prodaje  
Personal Level Customer Orientation in Russian Direct Selling Market (str.7-22) englishpdf 230 KB
Alexander Rozhkov
Original scientific paper
 
Transformiranje industrije kao odgovor na tranziciju gospodarstva - slučaj pekarske industrije u Rusiji  
Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry (str.23-44) englishpdf 333 KB
Maria Smirnova, Vera Rebiazina, Irina Moreva
Preliminary communication
 
Dvostruki standardi u procjenama neetičnog ponašanja potrošača i poslovnih subjekata  
Double Standards in the Judgment of Consumer versus Business Unethical Behavior (str.45-57) englishpdf 153 KB
Mindaugas Sinkevičius, Justina Gineikienė, Maik Huettinger, Benas Adomavičius
Preliminary communication
 
Research on the Relationship between Internal Communication Climate and Job Satisfaction and Employee Loyalty  
Istraživanje povezanosti interne komunikacijske klime sa zadovoljstvom poslom i lojalnošću zaposlenika (str.59-76) croatianpdf 293 KB
Tamara Sušanj Šulentić
Original scientific paper
 
Modeliranje studentske lojalnosti  
Student Loyalty Modeling (str.77-91) englishpdf 201 KB
Lerbin R. Aritonang R.
Preliminary communication
 
Percepcija studenata o ulozi nastavnog i administrativnog osoblja pri procjeni kvalitete usluga poslovnog obrazovanja  
Students’ Perceptions about Role of Faculty and Administrative Staff in Business Education Service Quality Assessment (str.93-108) englishpdf 186 KB
Maja Arslanagić-Kalajdžić, Selma Kadić-Maglajlić, Muris Čičić
Preliminary communication
 
Anatomija maraka britanskih poslovnih škola: obilježja koja utječu na odabir studenata poslijediplomskog studija u pakistanu  
Anatomy of British Business School Brands: Attributes Affecting Choice Among Pakistani Postgraduate Students (str.109-122) englishpdf 187 KB
Usman Ahmad, Muhammad Kashif, Jessica Eaton, Rooma Qadeer
Preliminary communication
 
Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) (str.123-127) croatianpdf 105 KB
Tanja Komarac
Case report
 
Vranešević, T.: Tržišna istraživanja u poslovnom upravljanju (str.129-131) croatianpdf 87 KB
Doris Peručić
Case report
 
Uvodnik  
Editorial Preface englishpdf 52 KB
Đurđana Ozretić Došen
Editorial
 
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