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Market-Tržište, Vol. 27 No. 1, 2015


Market-Tržište,Vol. 27 No. 1
Publication date: June 2015

Published on HRČAK: 30 June 2015
Table of contents Full text
Veza povjerenje-predanost-prilagodljivost u transnacionalnom odnosu kupac-dobavljač: mrežna perspektiva  
The Trust-Committment-Flexibility Link in Transnational Buyer-Supplier Relationships: A Network Perspective (str.7-19) englishpdf 184 KB
Matevž Rašković, Maja Makovec Brenčič
Preliminary communication
 
Vrijednosti pri potrošnji, osobni čimbenici i namjere ponašanja u prihvaćanju mobilne kupovine  
Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption (str.21-41) englishpdf 219 KB
Rujipun Assarut, Somkiat Eiamkanchanalai
Original scientific paper
 
Uloga istraživača tržišta u menadžerskom korištenju informacija iz istraživanja tržišta  
The Role of Market Researchers in Managerial Use of Market Research Information (str.43-56) englishpdf 181 KB
Tamara Keszey
Original scientific paper
 
The Influence of Service Quality on Satisfaction and Information System Continuance Intention  
Utjecaj kvalitete usluge na zadovoljstvo i namjeru nastavka korištenja informacijskih sustava (str.57-74) croatianpdf 231 KB
Semina Halilović
Preliminary communication
 
Utjecaj korištenja CRM sustava poduzeća na razumijevanje potrošača: slučaj ruskog oftalmološkog tržišta  
The Impact of CRM System Use on Companies’ Customer Understanding: The Case of the Russian Ophthalmology Market (str.75-92) englishpdf 217 KB
Denis Klimanov, Ekaterina Frolkina
Preliminary communication
 
Održivost i vodeći trgovci na malo u Ujedinjenom Kraljevstvu  
Sustainability and the UK’s Leading Retailers (str.93-111) englishpdf 220 KB
Peter Jones, Daphne Comfort, David Hillier
Review article
 
Politička tržišta i percepcija političkih stranaka Turske  
Turkish Political Market and the Perception of Political Parties (str.113-136) englishpdf 804 KB
Cihat Polat
Preliminary communication
 
Grbac, B.: B2B Marketing  
Grbac, B.: B2B Marketing (str.137-138) englishpdf 81 KB
Jasmina Dlačić
Book Review
 
Uvodnik  
Editorial Preface englishpdf 57 KB
Đurđana Ozretić Došen
Editorial
 
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