Skoči na glavni sadržaj

Market-Tržište , Vol. 28 No. 2, 2016.

  • Datum izdavanja: 09.12.2016.
  • Objavljen na Hrčku: 12.12.2016.

Sadržaj

Puni tekst

Uvodnik (str. 129-130)

Editorial Preface (str. 129-130)

Đurđana Ozretić Došen
Uvodnik


An Overview of Research on Marketing Ethics Education (str. 131-142)

Daniela Hrehová, Pavel Žiaran
Pregledni rad


Consumer Sustainability and Responsibility: Beyond Green and Ethical Consumption (str. 143-157)

Maja Hosta, Vesna Žabkar
Prethodno priopćenje


Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach (str. 159-172)

Maja Šerić, Irene Gil Saura, Josip Mikulić
Izvorni znanstveni članak


Consumer Decision Process in Restaurant Selection: An Application of the Stylized EKB Model (str. 173-190)

Pedro Longart, Eugenia Wickens, Ali Bakir
Prethodno priopćenje


The Importance of Perceived Service Value in Retail Banking Services (str. 191-212)

Aleksandra Pisnik, Jasmina Dlačić, Borut Milfelner
Izvorni znanstveni članak


Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers (str. 213-229)

Peter Jones, Daphne Comfort, David Hillier
Pregledni rad


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