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Datum izdavanja: kolovoz 2017.

Objavljen na Hrčku: 17. 9. 2018.
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OPINION LEADERS - OPPORTUNITY OR THREAT FOR THE COMPANY? (str.3-9) engleskipdf 310 KB
Dražen Marić, Ružica Kovač Žnideršić, Aleksandar Grubor
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APPLICATION OF MARKETING STRATEGY FOR CREATION OF COMPETITIVE OFFER FOR RIVER CRUISE (str.10-17) engleskipdf 355 KB
Drago Ružić, Irena Bosnić, Marija Zdunic Borota
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CUSTOMER PERCEPTION OF GUERILLA MARKETING (str.18-24) engleskipdf 279 KB
Antonija Milak, Damir Dobrinić
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TENSIONS IN CORPORATE CREATIVITY (str.25-30) engleskipdf 383 KB
Carsten Deckert
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THE IMPACT OF EMOTIONAL BRANDING ON CONSUMERS IN CROATIAN NORTHERN REGION (str.31-37) engleskipdf 322 KB
Kristian tančin, Iva Gregurec
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CORRELATION BETWEEN THE TOOLS AND DEVELOPMENT PROCESS AND THE PRODUCTION PROCESS IN SMEs (str.38-43) engleskipdf 296 KB
Mateja Karničar Šenk, Matjaž Roblek
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#INSTAFOOD – A FIRST INVESTIGATION OF THE “SOCIAL EATER” ON INSTAGRAM (str.44-51) engleskipdf 412 KB
Christoph Willers, Sophia Schmidt
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THE PERCEIVED BUSINESS VALUE OF SOCIAL MEDIA AT WORK (str.52-59) engleskipdf 419 KB
Liana Razmerita, Kathrin Kirchner, Pia Nielsen
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DETERMINANTS OF MOBILE INTERNET USAGE AND OPPORTUNITIES FOR M-MARKETING AMONG YOUTH IN THE REPUBLIC OF MACEDONIA (str.60-66) engleskipdf 318 KB
Kalina Trenevska Blagoeva, Marina Mijoska
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CONSUMER KNOWLEDGE ABOUT FOOD LABELLING IN SLOVAKIA (str.67-75) engleskipdf 488 KB
Ferdinand Daňo, Paulína Krnáčová
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OPENNESS AND DESIGN PRACTICES IN ACADEMIC LIBRARIES (str.76-83) engleskipdf 321 KB
Andrea Gasparini, Alma Leora Culén
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IDENTIFICATION AND USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN THE PROMOTION OF CROATIAN TOURISM (str.84-90) engleskipdf 243 KB
Ivan Kelić, Antun Biloš, Marin Pucar
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