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Market-Tržište, Vol. 30 No. 2, 2018


Market-Tržište,Vol. 30 No. 2
Publication date: December 2018

Published on HRČAK: 18 December 2018
Table of contents Full text
Uvodnik  
Editorial Preface (str.123-124) englishpdf 60 KB
Đurđana Ozretić Došen
Editorial
 
Korisnički generirane tweet poruke o globalnim zelenim markama: pristup analize sentimenta  
User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach (str.125-145) englishpdf 379 KB
Saba Resnik, Mateja Kos Koklič
Original scientific paper
 
Ocjenjivanje korištenja usluge plesa pristupom iskustvene vrijednosti  
Evaluating Dance Consumption through the Experiential Value Approach (str.147-164) englishpdf 235 KB
Manuel Cuadrado, Maja Šerić, Martina G. Gallarza
Preliminary communication
 
Istraživanje utjecaja prodavačeva korištenja tehnologije i društvenih medija na učinkovitost odnosa s potrošačima na poslovnom tržištu  
Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings (str.165-176) englishpdf 210 KB
Mirkó Gáti, Ariel Mitev, András Bauer
Preliminary communication
 
Uloga potrošačeva povjerenja, kvalitete usluge i dimenzija vrijednosti pri određivanju zadovoljstva i lojalnosti: empirijsko istraživanje mobilne telekomunikacijske industrije u Pakistanu  
The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan (str.177-194) englishpdf 322 KB
Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed
Original scientific paper
 
Percepcije studenata o kvaliteti usluge, zadovoljstvu i usmenoj predaji – prilagodba i evaluacija mjerne ljestvice na uzorku ICT i STEM studenata  
Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students (str.195-211) englishpdf 227 KB
Dunja Meštrović, Nina J. Zugic
Preliminary communication
 
Segmentacija temeljem životnog stila radi procjene stavova potrošača i ishoda ponašanja prema mobilnom oglašavanju  
Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising (str.213-229) englishpdf 218 KB
Nauman Zaheer, Mihael Kline
Preliminary communication
 
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