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Market-Tržište, Vol. 31 No. 2, 2019


Market-Tržište,Vol. 31 No. 2
Publication date: December 2019

Published on HRČAK: 07 January 2020
Table of contents Full text
Uvodnik (str.137-138) croatianpdf 70 KB
Editorial preface (str.137-138) englishpdf 70 KB
Đurđana Ozretić Došen
Editorial
 
Webrooming - pregledavanje informacija o proizvodu na internetu prije kupovine u fizičkoj prodavaonici: način nošenja s nesigurnošću pri kupovini  
Webrooming: A Way of Dealing with Uncertainties in Purchasing (str.139-152) englishpdf 337 KB
Vaida Kaduskeviciute, Sigitas Urbonavicius
Original scientific paper
 
Nestašica kao poželjna karakteristika luksuznih marki u marketingu usmjerenom milenijalcima  
Scarcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing (str.153-170) englishpdf 916 KB
Javier F. de la Ballina, Isabel de la Ballina
Original scientific paper
 
Percipirana korporativna reputacija i ponos kao pokretači svjesnosti kontaktnog osoblja o utjecaju reputacije: medijatorska uloga zadovoljstva s poslom  
Perceived Corporate Reputation and Pride as Drivers of Frontline Employees’ Reputation Impact Awareness: Mediating Role of Job Satisfaction (str.171-185) englishpdf 256 KB
Vesna Babić-Hodović, Maja Arslanagić-Kalajdžić
Original scientific paper
 
Čimbenici koji utječu na odnos između kvalitete informacija o korisnicima i postignuća prodajnog osoblja  
Factors That Influence the Relationship Between Customer Information Quality and Salesperson Performance (str.187-207) englishpdf 490 KB
Ida Bagus Nyoman Udayana, Prayekti Prayekti, Eliya Ardyan
Preliminary communication
 
Teorijski okvir marketinga odnosa i suradnje na poslovnom tržištu  
Toward a Theoretical Framework of Relationship Marketing in the Business Context (str.209-226) englishpdf 456 KB
Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd. Noor, Khandoker Mahmudur Rahman, Fizar Ahmed
Review article
 
Modeliranje čimbenika koji utječu na suradnju između prodaje i marketinga u farmaceutskim i nefarmaceutskim proizvodnim poduzećima primjenom PLS metode parcijalnih najmanjih kvadrata  
PLS Modelling of Factors Aff ecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms (str.227-247) englishpdf 649 KB
Gabor Hetenyi, Magdolna Szilasi, Attila Lengyel
Preliminary communication
 
Matjaž Iršič, Borut Milfelner, Aleksandra Pisnik: Marketing - temeljni koncept in njihova uporaba v digitalnem okolju [Marketing – Basic Concepts and Their Application in a Digital Environment] (str.249-250) englishpdf 78 KB
Katarina Šebalj
Book Review
 
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