hrcak mascot   Srce   HID

CroDiM : International Journal of Marketing Science,Vol. 1 No. 1
Datum izdavanja: ožujak 2018.

Objavljen na Hrčku: 19. 2. 2020.
Sadržaj Puni tekst
Cover pages (str.I-I) engleskipdf 718 KB
Damir Dobrinić
Ostalo
 
Predgovor / Foreword (str.III-III) engleskipdf 71 KB
Damir Dobrinić
Uvodnik
 
EVALUATION OF THE POTENTIAL OF THE CROSS-BORDER REGION BULGARIA-SERBIA FOR THE DEVELOPMENT OF WELLNESS, MEDICAL SPA AND SPA TOURISM – POSSIBILITIES AND PERSPECTIVES (str.1-10) engleskipdf 711 KB
Krasimira Staneva, Elizabeta Vachkova
Ostalo
 
CONSUMER PURCHASE FEATURES TOWARD NATURAL COSMETICS IN ONLINE ENVIRONMENT (str.11-21) engleskipdf 837 KB
Matea Matić, Barbara Puh, Barbara Miloglav
Ostalo
 
HADOOPING THE MARKETING GAME (str.23-31) engleskipdf 614 KB
Iva Sorić, Dražen Oreščanin, Marko Štajcer
Ostalo
 
DIGITAL MARKETING AND BEHAVIORAL ECONOMICS (str.33-46) engleskipdf 781 KB
Aleksandra Krajnović, Dominik Sikirić, Jurica Bosna
Ostalo
 
GENDER DIFFERENCES IN ADVERTISING - MISUSE OF WOMEN (str.47-56) engleskipdf 717 KB
Daniela Jurčić, Igor Jurčić
Ostalo
 
MICRO-MOMENTS OF USER EXPERIENCE: AN APPROACH TO UNDERSTANDING ONLINE USER INTENTIONS AND BEHAVIOR (str.57-67) engleskipdf 467 KB
Antun Biloš, Davorin Turkalj, Ivan Kelić
Ostalo
 
NEW BUSINESS MODELS – FROM BUSINESS PROCESS REDESIGN TO THE DIGITAL TRANSFORMATION (str.69-79) engleskipdf 645 KB
Anton Manfreda
Ostalo
 
PERCEPTION OF THE SOCIAL NETWORKS' IMPACT ON THE REPUTATION OF ICT COMPANIES (str.81-92) engleskipdf 525 KB
Ines Marinčić, Mateja Zbodulja
Ostalo
 
ROLE OF THE NEW MEDIA AS A DISTRIBUTION CHANNEL FOR ACCOMMODATION SERVICES IN TOURISM (str.93-101) engleskipdf 619 KB
Marija Tomašević Lišanin, Albert Galfi, Mirko Palić
Ostalo
 
SOCIAL NETWORKS AS CHALLENGE FOR MARKETING INTELLIGENCE (str.103-115) engleskipdf 679 KB
Sanja Bijakšić, Brano Markić, Arnela Bevanda
Ostalo
 
THE CORRELATION BETWEEN SOCIAL MEDIA APPLICATIONS USE AND THE NUMBER OF REQUESTS FOR PROPOSALS IN TOURISM (str.117-124) engleskipdf 538 KB
Elizabeta Bolarić
Ostalo
 
CRM IN A CROATIAN HOTEL CHAIN (str.125-135) engleskipdf 479 KB
Miroslav Mandić, Vladislav Valiček, Zrinka Skelin
Ostalo
 
THE POTENTIAL FOR BIG DATA APPLICATION IN THE MARKETING OF BANKING INSTITUTIONS (str.137-144) engleskipdf 464 KB
Ivana Dvorski Lacković, Vladimir Kovšca, Zrinka Lacković Vincek
Ostalo
 
THE ROLE OF SEGMENTATION IN E-MAIL MARKETING (str.145-156) engleskipdf 599 KB
Filip Šinko Morandini, Damir Dobrinić
Ostalo
 
Posjeta: 545 *