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Market-Tržište, Vol. 17 No. 1-2, 2005


Publication date: December 2005

Published on HRČAK: 20 April 2008
Table of contents Full text
Strategic focus shift in marketing – evolution of relationship marketing paradigm  
Promjena strateškog fokusa u marketingu – razvoj relationship marketing paradigme (str.7-24) croatianpdf 7 MB
Matilda Dorotić
Conference paper
 
Interactive marketing communication: literature review  
Interaktivna marketinška komunikacija: pregled literature (str.25-40) croatianpdf 5 MB
Goran Vlašić
Conference paper
 
Companies' websites in B-H: innovative marketing strategies or cyberbrochures  
Web stranice bosansko-hercegovačkih kompanija: inovativne marketinške strategije ili Cyberbrochures (str.41-52) croatianpdf 4 MB
Muris Čičić, Nenad Brkić, Dino Selimović
Conference paper
 
Internet marketing application in Croatia: case of daily newspapers publishers  
Primjena internetskog marketinga kod izdavača dnevnih novina (str.53-64) croatianpdf 4 MB
Vatroslav Škare
Conference paper
 
Foreign direct investment analysis in the Republic of Croatia  
Analiza direktnih stranih ulaganja u Republici Hrvatskoj (str.65-76) croatianpdf 4 MB
Zoran Krupka
Conference paper
 
Brand as a key element of survival on the market  
Marka kao element opstanka na tržištu (str.77-88) croatianpdf 4 MB
Tihomir Vranešević, Miroslav Mandić
Conference paper
 
Souvenirs as a part of the tourism offer od the City of Zagreb  
Turistički suvenir grada Zagreba (str.89-98) croatianpdf 3 MB
Darko Prebežac, Josip Mikulić
Conference paper
 
 
Malcolm McDonald: "Marketinški planovi: kako ih pripremiti, kako ih koristiti" (str.99-102) croatianpdf 2 MB
Mirko Palić
Book Review
 
Tomislav Šola: "Marketing u muzejima ili o vrlini i kako je obznaniti" (str.103-106) croatianpdf 2 MB
Željko Blagus
Book Review
 
In memoriam: Prof. dr. sc. Miodrag Hitrec - Što je smisao života? (str.107-107)  
Dražen Glavaš
In memoriam, Obituary
 
In memoriam: Prof. dr. sc. Ljubomir Baban (str.108-108)  
Fedor Rocco
In memoriam, Obituary
 
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