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Market-Tržište, Vol. 16 No. 1-2, 2004


Publication date: December 2004

Published on HRČAK: 20 April 2008
Table of contents Full text
The effects of price and brand image on perceived quality  
Utjecaj cijene i imidža marke na percipiranu kvalitetu (str.5-16) croatianpdf 4 MB
Sunčana Piri Rajh, Edo Rajh
Original scientific paper
 
Customer relations management in financial institutions: theoreticaly-practical aspects  
Upravljanje odnosima s kupcima u financijskim institucijama: teorijsko – praktični aspekti (str.17-28) croatianpdf 3 MB
Marija Tomašević Lišanin, Mirko Palić
Review article
 
Attractivity of Croatian market for German investors  
Privlačnost Hrvatske za Njemačke ulagače (str.29-38) croatianpdf 3 MB
Željka Hak
Preliminary communication
 
Marketing and public relations – roles, boundaries and relationships  
Marketing i odnosi s javnošću – uloge, granice i odnosi (str.39-52) croatianpdf 5 MB
Ana Tkalac Verčič
Review article
 
Future research – the presumption of proactive marketing on business to business markets  
Istraživanje budućnosti – pretpostavke proaktivnog marketinga na poslovnim tržištima (str.53-62) croatianpdf 3 MB
Dubravka Sinčić
Review article
 
Jozo Previšić, Đurđana Ozretić Došen: "Marketing", 2. izmijenjeno i dopunjeno izdanje (str.63-68) croatianpdf 2 MB
Sunčana Piri Rajh
Book Review
 
Jurica Pavičić: "Strategija marketinga neprofitnih organizacija" (str.69-71) croatianpdf 1 MB
Zoran Krupka
Book Review
 
In memoriam: Prof. dr. sc. Josip Sudar (str.73-73) croatianpdf 405 KB
Fedor Rocco
In memoriam, Obituary
 
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