Towards Successful Cloud Ordering Service

Authors

  • Yan-Kwang Chen National Taichung University of Science and Technology, Department of Distribution Management, Taiwan
  • Yi-Ju Chen National Taichung University of Science and Technology, Department of Distribution Management, Taiwan
  • Fei-Rung Chiu Overseas Chinese University, Department of Hotel and M.I.C.E Management, Taiwan
  • Cheng-Yi Wang National Chung Hsing University, Institute of Technology Management, Taiwan

Keywords:

E-commerce Systems Success model, Importance-Performance Analysis, cloud ordering service

Abstract

Background: The rise of cloud services has led to a drastic growth of e-commerce and a greater investment in development of new cloud services systems by related industries. For SaaS developers, it is important to understand customer needs and make use of available resources at as early as the system design and development stage. Objectives: This study integrates E-commerce Systems (ECS) Success model and Importance-Performance Analysis (IPA) into empirical research of the critical factors for cloud ordering system success. Methods/Approach: A survey research is conducted to collect data on customer perceptions of the importance and performance of each attribute of the particular cloud ordering service. The sample is further divided according to the degree of use of online shopping into high-usage users and low-usage users in order to explore their views regarding the system and generate adequate coping strategies. Results: Developers of online ordering systems can refer to the important factors obtained in this study when planning strategies of product/service improvement. Conclusions: The approach proposed in this study can also be applied to evaluation of other kinds of cloud services systems.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Published

2015-06-30

Issue

Vol. 6 No. 1 (2015)

Section

Information Systems Research Articles