The co-Innovation Bingo: An Object-Oriented Networking Mechanism to foster Coupled Open Business Innovation

Abstract

Background: Firm’s cooperative strategies is a fundamental issue in the search for business growth’s avenues, but a system that ease the emergence of coupled open innovation appears to be missing. Objectives: This paper describes a business networking tool aiming at fostering coupled open innovation emergence. Methods/Approach: We adopted a methodology based on design science (Gregor, 2007) comparable to grounded theory because solutions emerged by testing a design artefact with companies. Results: We designed and tested an artefact designed as a game to encourage participants to meet as many partners as possible. It is based on collaborative innovation mechanisms and get inspiration from fields such as organization design, service design and prospective. The proposed artifact comes as a set of prescriptive rules that support managers' open innovation opportunity elicitation. Conclusions: From a practical point of view, we contribute to help companies to find emergent open innovation opportunities. From a theoretical point of view, this artefact is part of an emergent theory of object-oriented coupled open innovation mechanisms.