The Digital Transformation of European Union Countries before and during COVID-19

Authors

  • Ján Huňady Faculty of Economics, Matej Bel University in Banska Bystrica
  • Peter Pisár Faculty of Economics, Matej Bel University in Banska Bystrica
  • Sarwar Khawaja Oxford Business College Oxford
  • Fayyaz Hussain Qureshi Oxford Business College Oxford

DOI:

https://doi.org/10.2478/bsrj-2024-0002

Keywords:

digital transformation, business digital readiness, digital economy, Covid-19 pandemic

Abstract

Background: The transformation of business and the economy is a key business problem, and its importance was further heightened during the COVID-19 pandemic, with the increased pressure on enterprises. Hence, the digital readiness of their business will likely determine its future competitiveness in the field. Objectives: The paper addresses the issue of digital readiness for business, with the aim of examining similarities and differences in the digital readiness of European Union countries. The main focus is on identifying the changes during the first two years of the pandemic. Methods/Approach: We conducted a factor analysis and hierarchical cluster analysis based on selected indicators. The results revealed some significant differences. Results: While the countries that lead in digital readiness remained the same, there were relatively large differences in the classification of other EU countries. Some countries, such as Latvia or Slovenia, significantly improved in many aspects of digital readiness during the pandemic. On the other hand, Bulgaria and Romania are still included in the same cluster, representing an overall low digital readiness. Conclusion: Enterprises in more developed countries also have a higher level of digital readiness. Although COVID-19 had a positive impact on digital readiness in some less developed countries, the impact is only partial, indicating a need for stronger actions to bridge the digital divide at the EU level. These findings provide a hopeful outlook, suggesting that with the right actions, the digital divide in the EU can be effectively bridged.

Author Biographies

Ján Huňady, Faculty of Economics, Matej Bel University in Banska Bystrica

Ján Huňady is an associate professor in finance at the Faculty of Economics, Matej Bel University in Banska Bystrica, Slovakia. He has published several papers in journals such as Transportation Research Part A: Policy and Practice, Information Polity, and Engineering Economics. His research interests focus on public finance, public institutions, innovation, and emerging technology. He participates in several research projects in research policy and innovation. His expertise is also in econometrics. The author can be contacted at jan.hunady@umb.sk.

Peter Pisár, Faculty of Economics, Matej Bel University in Banska Bystrica

Peter Pisár is full professor of finance, banking, and investment at Matej Bel University. His research focuses on European public finances, especially innovative financing and the evaluation of regional policy and public expenditure programs. In practice, he is also a consultant for the development and implementation of projects supported by EU funds and is particularly concerned with public policies supporting innovation. The author can be contacted at peter.pisar@umb.sk.

Sarwar Khawaja, Oxford Business College Oxford

Professor Sarwar Khawaja is the founder of SK HUB, Chairman of the Executive Board at Oxford Business College and the Chairman and CEO of Ealing College Upper School. Sarwar Khawaja holds an Oxford High-Performance Leadership Programme at the University of Oxford—Said Business School. He has written more than 50 research papers published in reputable peer-reviewed journals and has over three decades of experience leading and transforming educational institutions in the UK and abroad. The author can be contacted at sarwar.khawaja@oxfordbusinesscollege.ac.uk.

Fayyaz Hussain Qureshi, Oxford Business College Oxford

Dr Fayyaz Hussain Qureshi is an academic researcher with extensive expertise in higher education management, business innovation, and strategic marketing. He holds a comprehensive academic background with a master's in English Literature, dual MBA degrees in Marketing and Finance, an MSc in Internet Technologies, and a Doctorate in Marketing. Dr Qureshi has pursued continuous professional development through certifications from esteemed institutions like Harvard Business School. He is currently serving as the Head of Research at Oxford Business College and the Founder and Head of the Oxford Business Innovation and Incubation Centre (OxBIIC), and PGR (Doctoral) supervisor at the University of Wales Trinity Saint David (UWTSD). Dr Qureshi's research interests include student satisfaction, online education, and the effects of COVID-19 on higher education. He has authored over 40 recent publications. The author can be contacted at fayyaz.qureshi@oxfordbusinesscollege.ac.uk.

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Published

2024-09-27