COMPETING VIA CREATION OF DISTINCTIVE ORGANIZATIONAL COMPETENCES: "HOW TO DO IT"

Authors

  • Melita Balas Rant University of Ljubljana Faculty of Economics Kardeljeva ploščad 17, 1000 Ljubljana Slovenia

Abstract

The purpose of this paper is to twofold: (1) to identify specific and generic organizational competences that compose three different types of competitive advantages – product leadership, customer intimacy and operational excellence – and (2) to identify processes and approaches by which identified organizational competences are developed. Using multi-case study approach, the main findings come into two tentative theory building conclusions. (1) Behind different ways of competing there there are only four distinct organizational competences – innovation competence, competence of managing business risks, operational competence and stakeholder influence competence. These four competences form three distinct ways of competing: competing via product leadership, competing via customer intimacy and competing via operational excellence. (2) All four organizational competences are composed of nine organizational processes and approaches: bonding, attracting, showcasing, specialization, capitalization, internationalization, specialization, quality control, cost monitoring, and shielding. However, due to the case study research design this paper provides limited generalizability and thus calls for validations via quantitative research approaches.

Keywords: competitive advantage, value proposition, organizational competences, competence creation processes


Author Biography

Melita Balas Rant, University of Ljubljana Faculty of Economics Kardeljeva ploščad 17, 1000 Ljubljana Slovenia

Ph.D. in organization sciences,

Assistant professor,

Department of management and organization

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Published

2015-07-01

How to Cite

Balas Rant, M. (2015). COMPETING VIA CREATION OF DISTINCTIVE ORGANIZATIONAL COMPETENCES: "HOW TO DO IT". Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 28(1), 143–159. Retrieved from https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3104

Issue

Section

PRELIMINARY COMMUNICATION