GLOBALIZATION AS A RISK FACTOR FOR CREATIVITY AND INNOVATIVENESS

Authors

  • Frauke Sabine Sander Pforzheim University
  • Jürgen Janovsky Pforzheim University

Abstract

The innovation pressure for the German economy increases with globalization. Yet, is this also reflected in an increased innovation activity and creativity? The article at hand presents an opposing perspective: based on some statistical analyses that indeed show a decline of innovation in Germany and other developed countries during the past years, several lines of argument are presented to explain that development. Risks arising from globalization for the creativity and innovation potential of companies are identified in economic, business and psychological areas, and their possible impact on creativity and innovation is explained in detail. Furthermore, possible countermeasures are summarized.

Keywords: Globalization, innovation, innovation management, creativity, medium-sized businesses, economic structure

Author Biographies

Frauke Sabine Sander, Pforzheim University

Hochschule Pforzheim University

Marketing Department

 

Dr. Frauke Sander works as a professor at the marketing department at Pforzheim University.  Before Joining the University, she worked as a globally operating consulting company for several years, where she focused on topics in marketing and sales as well as corporate strategy development.

Jürgen Janovsky, Pforzheim University

Hochschule Pforzheim University

Marketing Department

Jürgen Janovsky is Professor for Innovation and International Management at Pforzheim Business School. During his previous career, he worked in international Consulting, in Venture Capital and in Economic Research in various institutions in France and Germany.

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Published

2016-06-30

How to Cite

Sander, F. S., & Janovsky, J. (2016). GLOBALIZATION AS A RISK FACTOR FOR CREATIVITY AND INNOVATIVENESS. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 29(1), 177–192. Retrieved from https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3723

Issue

Vol. 29 No. 1 (2016)

Section

REVIEW ARTICLE

License

Upon acceptance of an article for publication in Ekonomski Vjesnik / Econviews – Review of Contemporary Entrepreneurship, Business, and Economic Issues, contributing authors automatically waive their copyright in favour of the journal. The journal reserves copyright of all papers published in it.