INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS

Authors

  • Nikolina Koporčić Åbo Akademi University School of Business and Economics Henriksgatan 7, 20500 Turku, Finland
  • Zdravko Tolušić Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek Gajev trg 7, 31000 Osijek, Croatia
  • Zrinka Tolušić Josip Juraj Strossmayer University of Osijek Faculty of Agriculture in Osijek. Kralja Petra Svačića 1d 31000 Osijek, Croatia

Abstract

Many countries in the world, including Croatia, are facing crises in their economies. There are numerous reasons for this situation, and problems of the business market present one of them. Nevertheless, successful business relationships are what keeps the market alive. Those relationships, namely buyer-seller relationships, are creating and influencing the market and economy on the whole.

However, Croatia is living in the age of neoliberalism. As a dominant ideology of today´s world, it influences how companies behave on the market. On the one hand, it suggests competition as the best solution for existence. On the other hand, the interaction approach, teaches us to change our perspective and to cooperate on the market.

In order to benefit the most, the aim of this paper was to review and compare these two approaches, to highlight their features and main differences, and to support them with empirical evidence. The cases of three Croatian companies show the reality of today´s market and an urgent need for a new business theory and practice.

Keywords: Neoliberalism, crises, the interaction approach, competition, cooperation, business relationships

 

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Published

2015-12-17

How to Cite

Koporčić, N., Tolušić, Z., & Tolušić, Z. (2015). INTRODUCING THE INTERACTION APPROACH FOR SUCCESSFUL BUSINESS RELATIONSHIPS. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 28(2), 523–533. Retrieved from https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/3724

Issue

Vol. 28 No. 2 (2015)

Section

REVIEW ARTICLE

License

Upon acceptance of an article for publication in Ekonomski Vjesnik / Econviews – Review of Contemporary Entrepreneurship, Business, and Economic Issues, contributing authors automatically waive their copyright in favour of the journal. The journal reserves copyright of all papers published in it.