CRITICAL EXAMINATION OF THE IEET MEASUREMENT INSTRUMENT FOR THE ASSESSMENT OF TEXTBOOK QUALITY

Authors

  • Ivana Ljevak Lebeda Naklada Ljevak d. d.
  • Josipa Mijoc University of Osijek Faculty of Economics in Osijek
  • Nives Tomašević University of Zadar, Croatia Department of Information Sciences

Keywords:

Creative industry, publishing industry, textbook, correlation analysis, factor analysis

Abstract

As is the case in other sectors of the creative industry, the publishing industry also evaluates its projects finalized in the form of products and services in the market of creative contents. This paper aims to investigate the IEET measurement instrument that enables quality evaluation of products in the publishing industry. Quantitative research was conducted for the purpose of testing the main hypothesis of the study by which the quality of products in the book publishing industry features objectively measurable characteristics that can be determined by analysing user opinions. In this paper, an elementary school textbook has been selected as a publishing industry product and 147 respondents were involved in the research. Respondents, who evaluated the quality of the product by using the IEET measurement instrument, were selected according to the criterion of using a publishing industry product (textbook) in the educational process.

After an exploratory factor analysis, the dimensions of the IEET measurement instrument were confirmed. A correlation analysis was applied to test the correlation between the identified dimensions and the most important textbook characteristics. The research results are critically reconsidered and can be utilised as guidelines for future research.

Author Biographies

Ivana Ljevak Lebeda, Naklada Ljevak d. d.

Ivana Ljevak Lebeda has received her PhD degree upon completion of the postgraduate doctoral study programme Knowledge Society and Information Transfer at the University of Zadar and the defence of her PhD dissertation Publishing Aspects in Textbook Formation (2017).  Her formal education further includes a master's degree in economics (Faculty of Economics and Business, Zagreb, 1996) and postgraduate degree in publishing (West Herts College, London, 2002). As an director of the publishing house Naklada Ljevak she has worked on textbook production and distribution and as the author of various scientific and professional papers participated in a number of workshops and professional and scientific conferences in the field of publishing

Josipa Mijoc, University of Osijek Faculty of Economics in Osijek

Josipa Mijoč is a scientist, producer and cultural theorist. She teaches a number of courses at the Faculty of Economics in Osijek. She was a perennial president of the Andizet Institute and has led and initiated numerous projects, with Creative Treasury standing out. She is a producer of multimedia projects aimed at the realisation of innovative art practices based on cultural heritage. Her research work is dedicated to scientific research beneficial both for the academic community and the stakeholders of creative industry sectors. In 2017, she received the Croatian National Science Award.

Nives Tomašević, University of Zadar, Croatia Department of Information Sciences

Nives Tomašević is a associate professor at the Department of Information Science of University of Zadar. She has spent most of her professional career in publishing, doing highly various jobs and tasks. During her work experience she has edited a significantly large number of books and started a great number of publishing libraries. She is the co – author of the volume Book, Illusion, Transition, which she has published in co – autorship with Miha Kovač in 2009, as well as the university textbook Invisible publishingin co – autorship with Jasna Horvat. She is also author of textbook Creative industry and publishing (2015)

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Published

2018-12-31

How to Cite

Ljevak Lebeda, I., Mijoc, J., & Tomašević, N. (2018). CRITICAL EXAMINATION OF THE IEET MEASUREMENT INSTRUMENT FOR THE ASSESSMENT OF TEXTBOOK QUALITY. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 31(2), 275–286. Retrieved from https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/7430

Issue

Vol. 31 No. 2 (2018)

Section

ORIGINAL SCIENTIFIC ARTICLE

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