Biloš, A., Turkalj, D. and Budimčić, I. 2022. CONSUMER PERCEPTION OF HIGH-TECH BRANDS AND RELATED PRODUCTS: THE CASE OF THE ICONIC APPLE. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues. 35, 1 (Jun. 2022), 127–137. DOI:https://doi.org/10.51680/ev.35.1.10.