Buljubašić, I. ., Mijoč, J. and Jobst, I. (2020) “EMPIRICAL STUDY OF THE EFFECTIVENESS OF UNCONVENTIONAL THEATRE MARKETING ACTIVITIES TARGETING GENERATION Y”, Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, 33(2). Available at: https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/9607 (Accessed: 17February2025).