Biloš, A., D. Turkalj, and I. Budimčić. “CONSUMER PERCEPTION OF HIGH-TECH BRANDS AND RELATED PRODUCTS: THE CASE OF THE ICONIC APPLE”. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues, vol. 35, no. 1, June 2022, pp. 127-3, doi:10.51680/ev.35.1.10.