Filipović, Zrinka. “THE DIFFERENCES IN PURCHASE BEHAVIOR BETWEEN REDEEMERS AND NON-REDEEMERS OF COUPONS AT TILL UNDER RETAIL LOYALTY PROGRAMS”. Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues 33, no. 2 (December 25, 2020). Accessed May 5, 2024. https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/9806.