Buljubašić I, Mijoč J, Jobst I. EMPIRICAL STUDY OF THE EFFECTIVENESS OF UNCONVENTIONAL THEATRE MARKETING ACTIVITIES TARGETING GENERATION Y. Econviews [Internet]. 2020Dec.25 [cited 2024Nov.23];33(2). Available from: https://hrcak.srce.hr/ojs/index.php/ekonomski-vjesnik/article/view/9607