Mijoč, Josipa, Faculty of Economics in Osijek, Josip Juraj Strossmayer University of Osijek, Croatia

• Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 33 No. 2 (2020) - ORIGINAL SCIENTIFIC ARTICLE
  EMPIRICAL STUDY OF THE EFFECTIVENESS OF UNCONVENTIONAL THEATRE MARKETING ACTIVITIES TARGETING GENERATION Y
  Abstract  PDF