Filipović, Zrinka, Marti farm, Croatia
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Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 33 No. 2 (2020) - ORIGINAL SCIENTIFIC ARTICLE
THE DIFFERENCES IN PURCHASE BEHAVIOR BETWEEN REDEEMERS AND NON-REDEEMERS OF COUPONS AT TILL UNDER RETAIL LOYALTY PROGRAMS
Abstract PDF