Biloš, Antun, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia

• Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 35 No. 1 (2022) - PRELIMINARY COMMUNICATION
  CONSUMER PERCEPTION OF HIGH-TECH BRANDS AND RELATED PRODUCTS: THE CASE OF THE ICONIC APPLE
  Abstract  PDF