Galán - Ladero, M. Mercedes, UNIVERSITY OF EXTREMADURA, Spain

• Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 28 No. 1 (2015) - PRELIMINARY COMMUNICATION
  THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE
  Abstract  PDF  AUTHORS´ BIOGRAPHY