Filipović, Zrinka, Marti farm, Croatia

• Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues Vol. 33 No. 2 (2020) - ORIGINAL SCIENTIFIC ARTICLE
  THE DIFFERENCES IN PURCHASE BEHAVIOR BETWEEN REDEEMERS AND NON-REDEEMERS OF COUPONS AT TILL UNDER RETAIL LOYALTY PROGRAMS
  Abstract  PDF