Phamthi, V. and Ngominh , T. 2022. Disruptive Innovation & Chance for Latecomer Firms in E-Commerce: The Cases of the YES and PINDUODUO. ENTRENOVA - ENTerprise REsearch InNOVAtion. 8, 1 (Nov. 2022), 364–376. DOI:https://doi.org/10.54820/entrenova-2022-0031.