MOROVICAN, A. M.; KUMMER, C. Country-of-Origin vs. Foreign Branding: Does Incongruent Verbal Package Information Affect Consumers’ Purchase Intention?. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 2, n. 1, p. 256–263, 2016. Disponível em: https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/14222. Acesso em: 24 nov. 2024.