ADEMI, L.; ZEQIRI, J. Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?. ENTRENOVA - ENTerprise REsearch InNOVAtion, [S. l.], v. 10, n. 1, p. 176–190, 2024. DOI: 10.54820/entrenova-2024-00016. Disponível em: https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/33595. Acesso em: 3 jan. 2025.