Ademi, Lutfije, and Jusuf Zeqiri. “Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?”. ENTRENOVA - ENTerprise REsearch InNOVAtion 10, no. 1 (November 13, 2024): 176–190. Accessed January 3, 2025. https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/33595.