Ademi L, Zeqiri J. Predictive Marketing Regarding Brand Awareness of Gen Z: Brand Equity, Digital Media Content or Emotions Lead to Purchase?. entrenova [Internet]. 2024Nov.13 [cited 2025Jan.3];10(1):176-90. Available from: https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/33595