https://hrcak.srce.hr/ojs/index.php/entrenova/issue/feed ENTRENOVA - ENTerprise REsearch InNOVAtion 2024-06-08T00:21:47+02:00 Mirjana Pejić Bach mpejic@efzg.hr Open Journal Systems ENTRENOVA - ENTerprise REsearch InNOVAtion is dedicated to examining, comprehending and discussing the economic, management, organizational, marketing and other issues related to innovation, information technology, and R&D, driven by enterprises. https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30310 Testing Phillips Curve in Sweden 2024-03-11T23:39:14+01:00 Vanja Šimićević vsimicevic009@gmail.com Emil Lekavski elekavski@libertas.hr <p>The study aims to research the correlation between unemployment and inflation in Sweden between March 2020 - November 2021 to provide further insight into the validity of the Phillips curve. Previous research has found a contradictive relationship between unemployment and inflation. In addition, shifting market trends with lower globalization and higher inflation provide attention to evaluate the Philips curve. The focus is on Sweden because it is a small country with a high level of dependency on trade and technology. For that purpose, an econometric analysis has been applied to Swedish unemployment and inflation data between March 2020 - November 2021 to generate the correlation and examine the validity of the Phillips curve. The results indicate a weak linear relationship, suggesting that other variables than inflation have a more significant effect on unemployment than inflation. A possible explanation might be the inflation target that the Swedish Central Bank (Riksbanken) implemented in 1993, which contributed to a stable inflation level until 2021</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Vanja Šimićević, Emil Lekavski https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30327 Digital Skills Towards Competitiveness of Human Resources Efficiency: Comparative Approach 2024-03-12T21:30:32+01:00 Iris Mihajlović iris.mihajlovic@unidu.hr Marino Stanković marino.stankovich@gmail.com Cvijeta Djevojić cvijeta.djevojic@gmail.com <p>Imagining people's functions in everyday life and work without ICT seems complicated. Since it substantially ensures the competitiveness of different systems at the micro and macro levels, its application is ubiquitous, regardless of the aspect from which it is observed. Numerous national and multinational strategies try to encourage educational systems, focusing on ICT to acquire skills, competencies and knowledge more effectively. This should represent added value to all future generations. This article emphasizes the structural approach to market divergence, and it analyzes the representation of the ICT development index (ICT) in European countries that compares a set of Scandinavian countries and other European Union countries. It is known that Scandinavian countries belong to those countries that have recognized the importance of involving ICT in educational programs, which improves the economy of a particular selected country. Considering this, the research reveals how ICT is essential in improving socio-economic development in many countries.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Marino Stanković, Iris Mihajlović, Cvijeta Djevojić https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30322 Relation of Retail Gasoline and Diesel Prices in Croatia with Crude Oil Prices on World Markets 2024-03-12T19:24:37+01:00 Karol Szomolányi karol.szomolanyi@euba.sk Martin Lukáčik martin.lukacik@euba.sk Adriana Lukáčiková adriana.lukacikova@euba.sk <p>According to many studies, the transmission of oil prices to retail fuel prices is asymmetric. Fuel prices react faster if oil prices rise and more slowly if oil prices fall. We use the simple and dynamic asymmetry models, error correction models, threshold autoregressive cointegration, and an approach based on the adjustment cost function in the linear-exponential form to verify the hypothesis of asymmetric reactions of gasoline and diesel prices in Croatia. The analysis uses a weekly time series of Croatian fuel prices obtained from the European Commission Weekly Oil Bulletin and BRENT oil prices from the US Energy Information Administration. Different standard econometric procedures lead to different results. Nevertheless, the approach based on the linear-exponential lost function confirmed the price asymmetries in the Croatian market.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Karol Szomolányi, Martin Lukáčik, Adriana Lukáčiková https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30325 A Classification Model for Predicting Road Accidents Using Web Data 2024-03-12T20:56:07+01:00 Luan Sinanaj ls30441@seeu.edu.mk Erind Bedalli erind.bedalli@uniel.edu.al Lejla Abazi Bexheti l.abazi@seeu.edu.mk <p>The increase in urbanisation and the use of vehicles in recent decades has also led to increased road accidents. The causes of road accidents can be various, including human error, weather conditions or even inadequate road infrastructure. Knowing the causes and areas of road accidents can help prevent them by state institutions taking necessary measures and citizens being informed about the areas of road accidents. The primary purpose of this study is to explore patterns in accident web data in Albania and to construct a classification model using data mining techniques and methods. These techniques have been applied to data obtained from several leading media portals in Albania, including about 30,000 articles from online portals and reports from the state authorities. The constructed classification model is expected to be utilised to predict the accident likelihood according to the locations, weather, and period of the year.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Erind Bedalli, Luan Sinanaj, Lejla Abazi Bexheti https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30330 Towards Optimal Production of Graphene by Electrolysis in Molten Salts Using Machine Learning 2024-03-12T22:02:56+01:00 Viktor Andonovikj viktor.andonovikj@ijs.si Mimoza Kovaci Azemi mimoza.kovaci@umib.net Beti Andonovic beti@tmf.ukim.edu.mk Aleksandar Dimitrov aco2501@gmail.com <p>Graphene is very exciting and one of the best materials in the last decade. The interest in producing non-expensive and high-quality graphene is of great interest to many Departments of materials and researchers worldwide. The main goal of this research considers the design, development, and optimisation of new technology for producing graphene by electrolysis in molten salts using constant cell voltage, reversing cell voltage, and constant overpotential and reversing overpotential methods. Compared to other processes, the electrolysis process is simple, ecological, and economical. Furthermore, it offers possibilities to control various parameters: type of electrolyte, applied voltage, current density, temperature and type of graphite used as a row material for synthesis of graphene. The underlying relationship between the parameters and the quality of the graphene is obtained through an explainable tree-based Machine Learning (ML) model. We trained the model by using the production process parameters as input attributes and the quality of the produced graphene as a target variable. Domain experts provide labels regarding the quality of each experimental instance in our data set. We propose using the extracted rules from the model to serve as a blueprint for optimal graphene production by electrolysis in molten salts. Choosing the correct values for the process parameters results in high-yield graphene production, up to ten times cheaper than the one produced with other existing technologies.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Viktor Andonovikj, Mimoza Kovaci Azemi, Beti Andonovic, Aleksandar Dimitrov https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/28071 Cybersecurity and Cyber Defense Insights: The Complementary Conceptual model of Cyber resilience 2023-10-17T21:25:10+02:00 Darko Možnik darko.moznik@tvz.hr Damir Delija damir.delija@tvz.hr Domagoj Tulčić domagoj.tulicic@tvz.hr Darko Galinec darko.galinec@tvz.hr <p>Cybersecurity planning within a complex system and applying its principles aims to achieve system resilience in cyberspace. The purpose of a complex system is to carry out a mission as a set of abilities and preferences concerning the internal and external circumstances of the system. Achieving cyber resistance requires organizational, human, material, and financial resources to implement measures, activities, and procedures to reduce residual (remaining) security risk. This part of the security risk must be accepted within the system since it is impossible to achieve its further reduction. The research in this paper analyzes ways and means to achieve cyber resistance in the conditions of today's growing security risks. This research aims to create a new model of cyber resistance, which includes cyber and information security. This also considers that the methods of separating previously unseen threats and attacks of the past day are unknown today in a large number of business cases. To confront the challenges, there is a need to create "knowledge about ignorance" and the development of cyber capabilities based on the principles of cyber security and defense.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2023 Darko Možnik, Damir Delija, Domagoj Tulčić, Darko Galinec https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30297 How University Students Use Internet Resources: Students' Self-Assessment Vs. Exams Results 2024-03-10T23:22:22+01:00 Dražena Gašpar drazena.gaspar@ef.sum.ba Mirela Mabic mirela.mabic@ef.sum.ba Ivica Ćorić ivica.coric@hera.ba <p>There is a generally accepted opinion that young people, born in the era of intensive use of ICT and the Internet, are much better at handling new technologies and using Internet resources than older generations. In support of this claim, it is stated that different digital technologies and the Internet have been a natural environment for these generations since birth. This paper aims to check to what extent the above statements apply to University of Mostar (SUM) students. For this purpose, the authors researched SUM students to determine how they self-assess their knowledge and use of Internet resources. On the other hand, it was necessary to use Internet resources to pass exams in certain subjects. In this paper, the authors compared the results obtained by surveying students with actual exam results. The results of the research suggest that the students have relatively good knowledge and coping skills with the tasks they solve within the individual courses of their studies. However, Insufficient mastery of the Internet and its information is indicated by lower ratings of the ability to evaluate found materials and ratings of the ability to use the advanced functions of the Google search engine.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2023 Dražena Gašpar, Mirela Mabic, Ivica Ćorić https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30850 Exploring Innovative Methods among Students about the Concept of Sustainability 2024-05-01T19:10:21+02:00 Laura-Crina Coca laura-crina.miraute@student.tuiasi.ro Marius Pislaru marius.pislaru@academic.tuiasi.ro <p>The education of young people regarding the concept of sustainability, regardless of the field, has become an essential and topical subject, considering that the evolution of humanity is on an upward slope, not necessarily in the correct or appropriate sense, and our action has an important role. Informing young students about this subsequently contributes to the role that sustainability plays in the company's development strategy. The current paper proposes a study in which several teaching staff from a technical university in Romania and students are questioned about the desire or need to be more informed about sustainability. The study was conducted in two parts. In the first part, students and teaching staff were questioned through online questionnaires. In the second part, they had direct conversations with various company managers, who shared their expectations from employees regarding sustainability. The responses from the questionnaires and the discussions with the managers were kept confidential. Following the study, a platform was created for the students to access guidance and information about sustainability. They also have the opportunity to connect with managers of companies that are already sustainable or aspire to be in the future.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Laura-Crina Coca, Marius Pislaru https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30851 On Privacy Protection of Consumer Data Collected by e-Health Devices 2024-05-01T19:20:12+02:00 Vladimir Stanisavljevic vladost@unin.hr Bruno Tekić Sauerborn btekic@unin.hr <p>The non-certified e-health segment is gaining momentum around the world. The trend was significantly advanced by the introduction of several sports and medical measuring devices in the form of smartwatches. There has also been a resurgence of other medical Internet of Things class devices. Several devices connect to a product or platform-specific online (Cloud) service for storing, exchanging, analysing and monitoring the customer-collected e-health data. The devices and the data collected allow the consumers to continuously track their sports achievements, movement, vital signs, essential health state, etc. while receiving some recommendations and warnings based on the measurements. As some recent examples showed, the data collected can contain sensitive information that could be used creatively and unexpectedly, either positively or negatively. Unlike professional healthcare systems, which should comply with the strict GDPR, there is much less pressure on commercial entities in the consumer technological sector to provide more privacy options for data collection through their devices. In this work, we analyse the data typically collected by consumer e-health devices and assess possible risks that commercial entities present to their customer in unauthorised use of the data for their commercial advances. They use obscure legal language to prevent users from consenting to various data usages while providing primary data storing functionality. Moreover, there is a significant risk of using the data for repression in some contexts. We analyse the sector's current state and provide some recommendations to consumers and legislation to improve consumer rights to privacy while enhancing their health. At the same time, we recommend how the professional health sector should benefit from the collected data to improve their operations.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Vladimir Stanisavljevic, Bruno Tekić Sauerborn https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30853 Development of Lifelong Education in the Republic of Croatia: An Analysis of Trends in PhD Graduations 2024-05-01T19:41:30+02:00 Ivana Vrdoljak ivana.vrdoljak@zvu.hr <p>This research thoroughly examines the development and present condition of lifelong education in the Republic of Croatia, with a particular emphasis on the patterns related to individuals who have obtained a PhD degree. This study encompasses data at both the national level and country-specific levels, facilitating a comprehensive analysis of regional discrepancies and patterns. Moreover, this study differentiates data based on gender, providing insights into gender-related patterns within higher education. The initial results indicate diverse growth rates among counties, and significant gender differences were observed. The discussion pertains to improving lifelong education and ensuring equal educational opportunities for all individuals in Croatia, considering the consequences of the findings above. This paper provides a significant resource for policymakers, educators, and stakeholders interested in the continued development and improvement of Croatia's education system.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Ivana Vrdoljak https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30856 Spatial Features of the Distribution of Educational Potential and Investment in Innovation in the Regions of Central and Eastern Europe 2024-05-01T20:08:42+02:00 Nadiya Dubrovina nadija.dubrovina@vsemba.sk Monika Hudakova monika.hudakova@vsemba.sk Veronika Grimberger veronika.grimberger@gmail.com Stefan Graser stefan.graser@gmail.com <p>Over the past decades, significant structural changes have occurred in European countries' labour markets. In this work, the following goals were set: to study the spatial features of the distribution of the educational potential of the economically active population; to analyse the investment in innovation on the example of the countries of Central and Eastern Europe; to study the development of regional markets and to identify the role of innovative enterprises in the formation of spatial regimes and regional clusters. The research methodology uses Eurostat data, spatial econometrics and statistics methods, cluster analysis methods, and time series. The article considers the problems of the spatial distribution of the educational potential of the economically active population in the NUTS 2 regions for 6 CEE countries over a long period. Conclusion: Based on the application of models of spatial econometrics, an analysis of the relationship between the educational potential of the economically active population and investments in innovations was carried out, the role of innovations and the development of regional labour markets were studied, regional disproportions and insufficient flexibility of regional markets to socioeconomic challenges were identified.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Monika Hudakova, Nadiya Dubrovina, Veronika Grimberger, Stefan Graser https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30332 Impact of Covid-19 and Non-performing Loan Determinants: Case Study Republic of Kosovo 2024-03-12T23:49:58+01:00 Besa Hajdaraj besa.hajdaraj@uni-pr.edu Muhamet Aliu muhamet.aliu@uni-pr.edu <p>This paper explores the repercussions of the COVID-19 pandemic on the banking sector, focusing on the escalation of credit risk and its effects on non-performing loans (NPLs), loan loss provisions, and economic activity in the Republic of Kosovo. Amidst the global health crisis, the banking industry faced heightened risk, resulting in increased NPLs, heightened loan loss provisions, and diminished economic operations throughout 2020. Despite these challenges, the sector demonstrated resilience by adhering to governmental guidelines for credit provision, which offered mutual benefits to customers and banks alike. The study highlights the adverse impacts experienced during the peak of the pandemic, alongside the subsequent recovery and improvements in the banking and macroeconomic sectors by the end of 2021. Through the use of multiple linear regression analysis, incorporating a COVID-19 dummy variable, the paper investigates the pandemic's impact on the banking sector's stability and its correlation with economic activities. This analysis aims to provide insights into the dynamics between the pandemic crisis and its influence on financial stability through the lens of NPLs, offering valuable implications for policymakers and financial institutions in mitigating similar future risks.</p> 2024-03-12T00:00:00+01:00 Copyright (c) 2024 Besa Hajdaraj, Muhamet Aliu https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30345 Exploring the Potentials and Pitfalls of Artificial Intelligence-Driven Decision-Making 2024-03-13T22:50:09+01:00 Zoltan Zakota zzakota@gmail.com <p>As artificial intelligence (AI) becomes more deeply implied in everyday life, it takes a more prominent role in decision-making in every industry. As Joseph Fuller, a professor of management practice at Harvard Business School, said: “Virtually every big company now has multiple AI systems and counts the deployment of AI as integral to their strategy.” Implicitly, decision-making capabilities are incorporated into their products; consequently, ethical concerns also gain importance. This paper presents some of the most critical issues of using AI in everyday decision-making. Starting from the three main concepts of AI, decision-making and ethics, it is a philosophical approach to the issues and biases raised by AI's overwhelming spread in everyday life.</p> 2024-03-13T00:00:00+01:00 Copyright (c) 2024 Zoltan Zakota https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30346 Testing the Ability of ChatGPT to Categorise Urgent and Non-Urgent Patient Conditions: Who ya gonna call? 2024-03-13T23:07:28+01:00 Dorian Fildor dfildor@net.efzg.hr Mirjana Pejić Bach mpejic@net.efzg.hr <p>This research explores the feasibility of utilising ChatGPT to categorise patient conditions as urgent and non-urgent. The primary objective is to assess the ChatGPT model's capacity to aid in the automation and digitalisation of healthcare processes, thereby alleviating the workload on healthcare professionals. The study employed a unique approach by presenting patient cases to the GPT and categorising the conditions based on urgency. In collaboration with an experienced hospital doctor, a set of questions was prepared and presented to a medical expert, along with the GPT model. Subsequently, the medical expert was consulted to assign urgency modalities for the same cases. The generated categorisations and the expert-assigned modalities were compared to evaluate the model's accuracy. The outcomes of this research have significant implications for healthcare management. Implementing AI to support triage processes and decisions could streamline patient care, ensuring appropriate and timely treatment allocation. By delegating specific tasks to AI, healthcare employees could focus on providing direct medical attention, leading to enhanced efficiency and improved patient outcomes. However, the results indicate that there is still uncertainty in using ChatGPT to provide medical advice. Ultimately, this study contributes to the broader exploration of AI's potential in healthcare decision-making, promoting the integration of advanced technologies to optimise medical services and enhance patient experiences.</p> 2024-03-13T00:00:00+01:00 Copyright (c) 2024 Mirjana Pejić Bach, Dorian Fildor https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30440 Success Factors and Limitations Concerning LEAN Management in Austrian Companies 2024-03-25T00:12:42+01:00 Melinda Urban melinda_urban@gmx.at Wolfram Irsa wolfram.irsa@gmail.com <p>The paper describes the research work about limitations, complications, weaknesses, and success factors that can occur through applying LEAN – a quality management system - in Austrian companies. Applying a quantitative research approach, a detailed questionnaire about the innovation status of the subject matter was sent to 1367 companies. Two hundred twenty-two thoroughly answered questionnaires provided sufficient feedback to demonstrate the statistical significance of the results. The statistical description of the findings unveils the following elements: (1) LEAN methods, (2) LEAN principles, (3) LEAN thinking, together with (4) smart integration of Industry 4.0/5.0 enables enormous advantages in the pursuit of success of any corporation in the survey. However, the complexity of business processes, the limitations in strategic scope, and the weak implementation of LEAN systems hinder companies from unfolding the full potential of LEAN management. Primarily, over-optimized utilisation of the concept and the persistent resistance of employees against any change are explained in detail and enriched with anecdotal descriptions. The research results are explained with bar charts and tables to provide a clear and coherent presentation: LEAN processes are the prerequisites for any sustainable digitalisation efforts in the future.</p> 2024-03-25T00:00:00+01:00 Copyright (c) 2024 Melinda Urban, Wolfram Irsa https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31381 Innovation in Developing and Teaching the Management of Micro-mobility 2024-06-02T15:01:12+02:00 Judita Peterlin judita.peterlin@ef.uni-lj.si Marko Grgurič marko.grguric98@gmail.com Mateja Dovjak mateja.dovjak@fgg.uni-lj.si <p>Our paper presents teaching, learning, management, and recommendations for promoting the safe usage of micro vehicles, a trend in today’s traffic. However, since we do not know how to use new vehicles in our traffic, the trend of incidents, severe injuries, and even first deaths is quickly rising. Therefore, we are developing tools and good practice examples for promoting the safe usage of micro vehicles, such as e-scooters and e-bikes. We also provide results of our empirical study based on the Stanford Social Innovation Questionnaire, researching common mistakes when using micro vehicles and ways to help promote the safe usage of e-scooters. In conclusion, we provide recommendations for further research. We firmly believe that our educational and teaching change, fostered by innovations in learning, teaching process, and technology for learning, teaching, and curriculum development, can serve as a model for other countries grappling with the challenges of micro-mobility, thereby contributing to the global discourse on traffic safety.</p> 2024-06-02T00:00:00+02:00 Copyright (c) 2024 Judita Peterlin, Marko Grgurič, Mateja Dovjak https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31382 Introducing a Novel Method: Validating Overspending Measurements in Hungary 2024-06-02T15:35:37+02:00 Tímea Vastag vastag.timea@ga.sze.hu Boglárka Eisinger-Balassa eisingerne@ga.sze.hu <p>Preliminary research showed how the existing publications approach households’ spending habits from a quantitative point of view. Questionnaires and their statistical evaluation by the appropriating software are the most commonly used in the reviewed studies. Analysing a family’s overspending in Hungary was planned based on the available statistical data in the Hungarian Statistical Office (KSH). Checking the databases showed discrepancies; therefore, the inquiry of existing secondary data provides an alternate solution for describing the Hungarian situation. Two qualitative data analysis software were used to validate the two-level analysis. On the macro level, Research Rabbit provided data for structuring the sources on a timeline. On the micro level, an in-text analysis was carried out with the help of NVivo 14 Software based on the references from the Web of Science database. At the end of the paper, the conclusion was that a transdisciplinary approach is required to cover the reasons for families' overspending holistically. Calculating a Reference Budget will be a method that can be validated in Hungary to provide theoretical and practical implications.&nbsp;</p> 2024-06-02T00:00:00+02:00 Copyright (c) 2024 Tímea Vastag, Boglárka Eisinger-Balassa https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31383 Navigating the Digital Transformation: Unveiling the Role of Business Administration in Museums' Evolution 2024-06-02T16:07:00+02:00 Marko LJubič marko.ljubic@solskimuzej.si <p>The digital transition of museums and cultural heritage institutions has gained momentum with the increasing demand for digital experiences, especially against the COVID-19 pandemic. This paper explores the existence and development of business models for museum operations in the digital age. While digitising contents and objects is evident, the digitalisation of museum business activities and management remains underexplored. This study reviews relevant literature to analyse the role of business administration in the digital transformation of museums. Key themes, including the integration of digital technologies, business model innovation, organisation transformation, and challenges posed by the pandemic. Through a comprehensive literature review, this paper emphasises the importance of holistic approaches and adaptive strategies in navigating the complexities of digital transformation in the museum sector. Museum business administration should be essential in ensuring digital technologies are integrated seamlessly into the museum's operations and workflows. While there is a growing body of research on business models for museums and cultural heritage institutions in the digital age, there are still some limitations and gaps in the existing literature.</p> 2024-06-02T00:00:00+02:00 Copyright (c) 2024 Marko LJubič https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31384 Innovations in Business Process Digitalisation in the Forest-Wood Sector In Slovenia 2024-06-02T18:26:55+02:00 Ana Slavec ana.slavec@innorenew.eu Michael Burnard mike.burnard@innorenew.eu <p>Digital technology can help businesses automate and streamline various processes to optimise resource use, improve efficiency, and reduce costs. This paper aims to study digitalisation in Slovenia’s forest-wood sector, which is essential to the country’s smart specialisation strategy. Based on a survey we conducted among 294 enterprises in this sector, we study a subsample of innovators that were asked if they introduced or are planning to introduce innovations in business process digitalisation such as collaboration with IT or data experts, implementation of sensor technologies, digital modelling and simulation, collaborative platforms, and other technologies that can help the sector to improve manufacturing and production processes, logistics and sales. The results show that adopting digital technologies is correlated with enterprise strategy, investments in R&amp;D, collaboration with universities and research institutes, the share of employees with a tertiary degree and in RDI positions, and enterprise size.</p> 2024-06-02T00:00:00+02:00 Copyright (c) 2024 Ana Slavec, Michael Burnard https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31389 Education for Project Leaders 2024-06-02T18:50:01+02:00 Miriam Filipová filipova20@uniba.sk Peter Balco peter.balco@fm.uniba.sk <p>At present, education within the field of Project Management in Slovak and the Czech Republic is carried out via commercial entities or within higher education, and the most used contents are the commonly used methodologies of project management. From the methodology perspective, the most critical areas are preparation of the project plan, resource planning and project realization following the methodology. However, completing a methodology training certificate or obtaining a university degree diploma does not automatically mean the success of the project or the success of the project leader. People are the critical element on which the project's success depends – whether they are the stakeholders, the end users, external or internal team members. This paper focuses on the real experiences of working project managers on their knowledge, skills, and talents regarding leadership and human skills. At the same time, it explores the elements that they consider key to the success of the projects they have led and successfully delivered. The result of this research is one of the inputs for creating a model for a comprehensive education of project leaders in leadership and human skills.</p> 2024-06-02T00:00:00+02:00 Copyright (c) 2024 Miriam Filipová, Peter Balco https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31456 Network Structure of Inter-organizational Alliances in the Health Insurance Industry undergoing Digitalization 2024-06-07T23:22:05+02:00 Fumihiko Isada isada@kansai-u.ac.jp Yuriko Isada yuriko@kwansei.ac.jp <p>This study takes a novel approach to exploring the changes in inter-organizational relationships in the health insurance industry, which is currently undergoing a digitalisation environment change known as InsurTech. As a unique research method, we constructed a database of the most recent six years of inter-organizational alliances among firms in the health insurance industry and analysed it quantitatively using the social network analysis method. The analysis showed that new entrants, such as IT firms, had expanded their affiliated networks in addition to the traditional primary health insurance industry. First, the network structure tends to be decentralised, and the expanding firms adopt a platform-type network structure.</p> 2024-06-07T00:00:00+02:00 Copyright (c) 2024 Fumihiko Isada, Yuriko Isada https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31457 Information Systems in Sustainable Hospitality and the Creation of Business Value 2024-06-07T23:57:20+02:00 Nikoletta Klada nklada@unipi.gr Asterios Stroumpoulis stergiostrou@unipi.gr Sotirios Varelas svarelas@unipi.gr Nicolaos Georgopoulos ngeorgop@unipi.gr <p>The primary study areas of this research are Information Systems, Sustainable Development and Hospitality Industry. During the last few years, many surveys have examined the connection of the above concepts and how they could lead to business performance, aiming for a competitive advantage and economies of scale. There is a gap in the international literature review regarding the above meanings and the business value. So, the main goal of this research is to find this gap and propose a conceptual framework for future research. The methodology used in this paper is based on a literature review, which tries to find the gap in the international literature and understand the concepts under examination. The main finding of this research is the development of a conceptual framework, which explains how the sustainability and the resources of Information Technology could lead to the creation of business value. Finally, hotel managers and companies could benefit from this added value and strengthen their position inside their task environment.</p> 2024-06-07T00:00:00+02:00 Copyright (c) 2024 Nikoletta Klada, Asterios Stroumpoulis, Sotirios Varelas , Nicolaos Georgopoulos https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31458 Digital Marketing and Social Media Marketing Trends in Kosovo 2024-06-08T00:02:18+02:00 Luan Jusufi luan.jusufi@gmail.com Sokol Xhafa sokol.xhafa@gmail.com <p>With the ever-increasing development in information and communication technology and the spread of the internet into personal computers and mobile devices, the promotion of products has become an essential component in the new digital age, mostly thanks to digital marketing.&nbsp; Every day, companies increasingly share information on the internet to connect with customers through social media, digital advertising, email marketing, and online brochures, enabling the transition from traditional marketing to digital marketing.&nbsp; Through digital marketing, companies promote their products and services using social networks and inform their customers through personal messages about the characteristics of the products they offer on the market, which directly affect and increase sales. Following global tendencies and practices, Kosovo companies increasingly use digital marketing to communicate with customers and promote products and services primarily through social media. Nowadays, regardless of whether a company produces and sells high-quality products and services, promotion through digital marketing is one of the most important things a business needs to do. Kosovar companies follow this trend of promoting products and services through digital marketing, mainly social media marketing. This paper discusses the transition from traditional marketing to digital marketing in Kosovo. We examine the trend of using digital marketing, mainly social media marketing by Kosovar citizens and businesses, based on the results of surveys conducted by the Regional Cooperation Council 2022 edition of the Balkan Barometer for citizen and business perception in Western Balkan Countries.&nbsp; The goal of this paper is not only to determine the growing trend of digital marketing and social media marketing but also to evaluate their impact on increasing sales of products and services for Kosovar businesses compared to other Western Balkan countries.</p> 2024-06-08T00:00:00+02:00 Copyright (c) 2024 Luan Jusufi, Sokol Xhafa https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31459 Cultural Intelligence as the basis of Everyday Communication 2024-06-08T00:08:45+02:00 Lana Miletić lamiletic@unin.hr Ana Globočnik Žunac ana.globocnik.zunac@unin.hr Darijo Čerepinko darijoc@unin.hr <p>With the increase in global connectivity between people, culture, and cultural patterns, cultural intelligence plays an ever-increasing role in each individual's life. Whether it is a business, scientific or private field, there is a need for specific competencies related to the possibility of understanding, accepting, and understanding the other, which is more often someone with whom the person does not share cultural heritage, values, or experiences. In order to overcome the barrier that is set up due to the differences above, cultural intelligence is needed. Therefore, this paper deals with the issue of cultural intelligence and aims to show why the issue of cultural intelligence is essential and how to approach it, given the lack of a generally accepted definition of cultural intelligence. The work will present different opinions related to the issue of cultural intelligence and discuss the progress in this field to date.</p> 2024-06-08T00:00:00+02:00 Copyright (c) 2024 Lana Miletić, Ana Globočnik Žunac, Darijo Čerepinko https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31460 Contemporary Communication Model of Consumer Behaviour of Generation C 2024-06-08T00:14:55+02:00 Dijana Vuković dvukovic@unin.hr Samanta Kocijan sakocijan@unin.hr Ana Globočnik Žunac ana.globocnik.zunac@unin.hr <p>Fast network communication has been manifested in recent years as an indispensable result of constant network connectivity, a common characteristic of Generation C. Through this network communication, which is particularly popular on social networks, members of this generation share and seek various experiences and information. As modern society is highly consumerist, this kind of communication is very often based on buying and using certain products, which gives its participants the role of (potential) consumers. As mentioned above, there are severe changes in the process of making consumer decisions, especially in evaluating alternatives. Fast network communication and the exchange of experiences raised consumer expectations to a higher level and influenced consumer standards and caution, but still. However, at first, it can be seen here that the modern consumer of Generation C is more educated, informed and cautious; impulsive buying, under the influence of online "hype", could be more frequent than ever. The paper aims to determine if searching for information on social media while evaluating alternatives among Generation C members affects realising impulsive purchases. Modern, connected consumers of Generation C are characterised by a specific communication model of consumer behaviour and the effects of consumer behaviour that such a model produces.</p> 2024-06-08T00:00:00+02:00 Copyright (c) 2024 Dijana Vuković, Samanta Kocijan, Ana Globočnik Žunac https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31461 Transfer Pricing: Growth of the Concept and Fiscal Regulations in Europe 2024-06-08T00:21:47+02:00 Renata Fulop renata.fulop@econ.ubbcluj.ro <p>Organisations these days are growing rapidly, and both operational activities and business networks tend to use business unit strategies to overcome operational complexity. This constantly growing environment can significantly impact multinational transfer pricing practices. The research aims to look at the historical evolution and understand how the transfer pricing concept was changed over time and how the accounting legislation influenced the concept. One tool to achieve this goal is historiography and documentary research, which we applied to make it an accessible topic for further applications, studies, and analysis.</p> 2024-06-08T00:00:00+02:00 Copyright (c) 2024 Renata Fulop https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30859 A Closer Look at the Social Entrepreneurship Ecosystem in Latvia: Opportunities for Building Performance 2024-05-01T20:33:14+02:00 Kristine Casno Kristine.Casno@lu.lv Biruta Sloka Biruta.Sloka@lu.lv <p>Social entrepreneurship in Latvia is steadily attracting the attention of policymakers, researchers, and the wider public. The expectations are high, but so is the need to strategically continue developing the field. One road towards strengthening the performance and overall social impact is critically evaluating the effectiveness of the social entrepreneurship ecosystem. Nascent research has been scarce and dominated by qualitative studies. Therefore, based on quantitative survey analysis, this study aims to contribute to the extant knowledge by offering valuable insights into the social entrepreneurship ecosystem in Latvia, highlighting the strengths and weaknesses and the relationships closely associated with enhanced social enterprise performance. Research results indicate significant potential for developing cooperation with different public sector organisations and confirm the critical role of incubators/accelerators, finance providers, support organisations and social enterprise community in furthering the sector's overall performance.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Kristine Casno, Biruta Sloka https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30860 What Influences Young Adult Females When Choosing an Online Apparel Retailer: An Exploratory Analysis 2024-05-01T21:14:29+02:00 Ana Budimir abudimir5@gmail.com Blaženka Knežević bknezevic@efzg.hr <p>Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological solutions, change their shopping behaviour for different groups of products. This paper is focused on the online aspect of non-luxurious apparel shopping. Two groups of online retailers are researched: pure-play e-retailers and omnichannel retailers. The study adopted an exploratory approach, and the data were collected using semi-structured interviews among young females. In this study, we addressed and answered three research questions. The first question focused on the choice of type of online retailer - e-retailer or omnichannel. The second question was oriented to constructs of the UTAUT2 model and their relevance among young females regarding apparel shopping. The third question highlights the perspective of sustainability and environmental concerns when buying apparel online.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Ana Budimir, Blaženka Knežević https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/31280 Revolutionizing Cargo Transport: The Impact of Innovative Technologies 2024-05-26T20:26:19+02:00 Amel Kosovac amel.kosovac@fsk.unsa.ba Adisa Medić adisa.medic@fsk.unsa.ba Irfan Ćorić irfan.coric@fks.unsa.ba Sabina Hadrović sabina.hadrovic@yahoo.ba <p>For many years, cargo traffic was marred by inefficiency, slow work systems, extensive paperwork and inaccuracies in the supply chain and transportation to the final destination. Processes within the chain itself entailed slow work, which resulted in large deviations in terms of transport and delivery time to the end user. To overcome these shortcomings and improve cargo traffic, the focus of the work will be on the application of innovative technologies in cargo traffic, the analysis of the application and the advantages it provides. A special aspect of the work is the analysis of cargo traffic in Bosnia and Herzegovina and the application of innovative technologies in its area.</p> 2024-05-26T00:00:00+02:00 Copyright (c) 2024 Amel Kosovac, Adisa Medić, Irfan Ćorić, Sabina Hadrović https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30857 Ageing Workforce’s Impact on Modern Organizations: How to Extend Working Lives? 2024-05-01T20:17:42+02:00 Katja Debelak info@eq-mindtraining.com Barbara Grah barbara.grah@ef.uni-lj.si Sandra Penger sandra.penger@ef.uni-lj.si <p>The ageing workforce is a growing concern for modern organisations as the proportion of older workers in the labour force continues to increase. This phenomenon has significant implications for the functioning and performance of organisations. On the one hand, older workers bring valuable skills and experience to the workplace, which can benefit the organisation. However, on the other hand, the ageing workforce also poses several challenges, including issues related to health, productivity, and retirement. This paper examines the impact of an ageing workforce on modern organisations. The paper aims to provide a comprehensive understanding of the demographic trends driving the ageing of the workforce and the potential benefits and challenges that an ageing workforce presents to organisations. The methodology used in this paper is a literature review of existing research on the ageing workforce and its impact on organisations. The literature review is conducted to identify key trends, patterns, and themes related to the ageing workforce and its impact on organisations. In conclusion, the paper also points out that the ageing workforce is a complex issue that presents benefits and challenges for modern organisations. Therefore, organisations must develop strategies to manage the ageing workforce that are inclusive and effective, support and retain older workers, and ensure their business's long-term success.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Katja Debelak, Barbara Grah, Sandra Penger https://hrcak.srce.hr/ojs/index.php/entrenova/article/view/30858 Ageism at Work: Students’ Perspective 2024-05-01T20:23:29+02:00 Barbara Grah barabara.grah@ef-uni-lj.si Sandra Penger sandra.penger@ef.uni-lj.si <p>Ageism symbolises negative beliefs, opinions, expectations, attitudes, and stereotypes about age. Ageism is frequently recognised as a crucial barrier to obtaining and retaining work. In dealing with older people in the workplace, a study showed that regardless of the perceived challenges (e.g., the ageing workforce), most employers take no necessary measures or actions to retain and recruit older workers or advance their productivity (Van Dalen et al., 2009). Younger generations must become aware of this phenomenon and act proactively towards intergenerational support. Therefore, we performed the study based on the content analysis of the first-year students of the School of Economics and Business perspective on the ageism phenomenon. Specifically, we investigated the topic under study through qualitative research. Namely, we collected their opinions and presented their results with explanatory quotations that offer a phenomenological alternative to the social perspective of ageism in the workplace, advancing research in an organisational context through students’ perspectives. Practically, our study contributes to the understanding of the lifelong challenges that our societies face and a possible pathway to addressing the broader future perspective by linking different generations.</p> 2024-05-01T00:00:00+02:00 Copyright (c) 2024 Barbara Grah, Sandra Penger